MINT Square is partnering with Adsquare to give agencies and advertisers access to location data, geo-contextual targeting and store visit measurement.
Gartner finds CMOs are increasing spending on digital media and customer acquisition, while consumer skepticism toward AI-generated content continues to grow.
Dataline's chief executive argues that ad buyers have tolerated programmatic's opacity for too long, and that Trade Desk's new payment model won't fix it.
