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Tuesday, May 19, 2026
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Digital Advertising and Ad Tech

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Iridio Adds Reddit and LinkedIn to Multichannel Ad Stack

MartechView Editors -
RRD's Iridio platform expands into Reddit and LinkedIn, as new data shows that combining display and paid social drives 67% higher sales lift than social alone.
News

Publicis Acquires LiveRamp for $2.2B in AI Data Push

MartechView Editors -
Publicis Groupe is acquiring data collaboration platform LiveRamp for $2.2 billion, betting that proprietary data co-creation is the next frontier of AI-driven marketing.
Adtech

Contextual Advertising: What It Is and Why It Matters

MartechView Editors -
As third-party cookies fade and privacy expectations rise, contextual advertising offers a durable alternative — reaching the right customer at the right moment without tracking them.
News

Jellyfish Names Stephanie Parry as UK&I Managing Director

MartechView Editors -
Stephanie Parry succeeds Nick Fettiplace as Jellyfish's UK&I Managing Director, bringing client leadership experience from Mindshare, WPP, and three years at the agency.
Adtech

Why the Future of Advertising Is Built on Probability

Carsten Frien -
Precision was the promise. Scale, privacy, and fragmentation are making it obsolete. The marketers who adapt first will define what comes next.
News

KERV.ai Launches AI Tool to Match Ads to Video Moments

MartechView Editors -
The ad industry has spent decades interrupting content. KERV.ai is making a calculated bet that the smarter play is to disappear into it.
News

Preciso Brings Native Ad Targeting to Shopify

MartechView Editors -
A new Shopify plugin promises merchants smarter ad targeting without ever leaving their store dashboard.
Adtech

Your PR Strategy Was Built for a Newsroom That No Longer Exists

Doug Simon -
Thirty-seven percent of TV producers now use AI to identify stories to cover. For brands still pitching the old way, the window to catch up is closing fast.
News

TriCoast Media Wants to Cut the CTV Supply Chain Tax

MartechView Editors -
Built originally to monetize its own content, TriCoast Media has quietly become one of CTV advertising's more unconventional infrastructure plays.
News

Rakuten and Impact.com Team Up to Unify Affiliate Marketing

MartechView Editors -
As performance marketing fragments across platforms and channels, two of the industry's biggest players are betting that consolidation is the answer.
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