Gartner finds CMOs are increasing spending on digital media and customer acquisition, while consumer skepticism toward AI-generated content continues to grow.
Dataline's chief executive argues that ad buyers have tolerated programmatic's opacity for too long, and that Trade Desk's new payment model won't fix it.
Smartly Synapse is the new intelligent orchestration and memory layer behind Smartly's AI agents, turning campaign signals into coordinated marketing action.
