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Digital Advertising and Ad Tech

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TriCoast Media Wants to Cut the CTV Supply Chain Tax

MartechView Editors -
Built originally to monetize its own content, TriCoast Media has quietly become one of CTV advertising's more unconventional infrastructure plays.
News

Rakuten and Impact.com Team Up to Unify Affiliate Marketing

MartechView Editors -
As performance marketing fragments across platforms and channels, two of the industry's biggest players are betting that consolidation is the answer.
News

AdRoll and PubMatic Let AI Debug Ads Across Platforms

MartechView Editors -
Until now, fixing a broken programmatic campaign required manual checks across different platforms. With this new integration, the process is now automated and unified.
News

Social Overtakes Search as Digital Ad Spending Shifts

MartechView Editors -
For the first time, social media commands the largest share of digital advertising — and Meta is on course to surpass Google in ad revenue before the year is out.
News

TripleLift Launches AI Layer to Unify Ad Buying

MartechView Editors -
As adtech fills up with one-off AI features, TripleLift is betting that connecting every part of the ad transaction beats optimizing any single piece of it.
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Push Notifications Are Broken. Here Is What Comes After Them

Eleanor Hecks -
As mobile users grow numb to the buzz and the badge, smart brands are learning that the best message is one that meets people where they already are.
News

Southwest Taps New Executives to Modernize Digital Journey

MartechView Editors -
The Dallas-based airline also appoints Nandika Suri to oversee the Rapid Rewards loyalty program, signaling a shift toward tech-driven customer retention.
News

Lenovo, Konecta Target IT Outsourcing with New AI Workplace Alliance

MartechView Editors -
The partnership seeks to overhaul internal corporate support by applying consumer-grade customer service standards to the global enterprise workforce.
News

WunderKind, Attain Team Up on Purchase Data Ads

MartechView Editors -
The deal puts permissioned transaction data at the heart of ad activation — and an early retail campaign claims $3.1 million in attributable sales as proof of concept.
News

Meta Set to Overtake Google in Global Ad Revenue

MartechView Editors -
For the first time, Google's decade-long dominance of digital advertising faces a concrete challenge — and eMarketer says the numbers tell the story.
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