Context PR joins Brandi AI’s agency program to help brands measure, understand and improve how they appear in AI-generated answers across ChatGPT, Gemini, Claude and Perplexity.
Context Public Relations, a full-service communications and marketing agency based in Cheshire, England, has announced a new strategic partnership with Brandi AI, the platform specializing in enterprise AI visibility and Generative Engine Optimization (GEO).
Context has joined the Brandi Agency Partnership Program, a global initiative focused on helping clients monitor, measure, and improve how their brands are represented and cited across major generative AI platforms, including ChatGPT, Google Gemini, Claude, and Perplexity.
The New Frontier of Brand Discovery
The partnership directly addresses a fundamental shift in how consumers and business buyers conduct research, which is increasingly starting with direct queries to AI tools rather than traditional search engines. This new “AI discovery layer” presents a critical challenge for agencies: ensuring their clients remain visible and authoritative in the synthesized answers provided by these large language models.
Through the Brandi AI platform, Context will now offer clients a clear, data-driven assessment of their brand’s presence in AI-generated responses. This involves tracking where the brand is mentioned, identifying why it may or may not be cited, and benchmarking its visibility against competitors.
Jenni Livesley, Managing Director at Context, emphasized the platform’s ability to provide actionable intelligence. “With Brandi AI, we can finally show clients how they appear inside AI-generated answers and just as importantly, why they do or don’t show up,” Livesley said.
She explained that Brandi AI “reveals what’s influencing visibility across tools like ChatGPT and Claude—from missing context to weak trust signals—so we can take clear, data-backed action. It’s giving brands visibility and control in the AI discovery layer where buying decisions increasingly start but have been impossible to measure.”
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Generative Engine Optimization as a New Essential
The collaboration positions Generative Engine Optimization (GEO) as a new, essential service line for marketing and public relations. Unlike traditional Search Engine Optimization (SEO), which focuses on improving rankings on a results page, GEO is aimed at optimizing content for machine readability and authority signals to ensure a brand is directly cited in the AI’s synthesized response.
Leah Nurik, Co-founder and CEO of Brandi AI, commented on the significance of agency partnerships in this evolving landscape. “Agencies partnering with Brandi AI are changing the game for how brands create value in the AI era,” Nurik said. “Together, we’re helping clients to truly understand how their brands are seen, cited and trusted by AI—and to turn those insights into stronger, more authentic visibility in AI-driven discovery.”
The partnership enables Context to translate complex AI visibility data into concrete strategies for strengthening market trust and authority at the point of decision-making.
