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AI and Machine Learning in Marketing

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Minty Brings Cashback Offers Inside ChatGPT Chats

MartechView Editors -
As AI-driven discovery reshapes how consumers find and evaluate products, cashback platform Minty is betting that purchase decisions now happen in chat.
News

Appian Brings Structure to AI Agents in the Enterprise

MartechView Editors -
As enterprises struggle to move AI from experiment to production, Appian is betting that process structure — not more powerful models — is the missing ingredient.
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Adobe Acquires Semrush to Win the AI Search Battle

MartechView Editors -
As AI agents become the new search engine, Adobe is betting that owning the discoverability layer — from traditional SEO to agentic search — is the next frontier in marketing.
News

TripleLift Launches AI Layer to Unify Ad Buying

MartechView Editors -
As adtech fills up with one-off AI features, TripleLift is betting that connecting every part of the ad transaction beats optimizing any single piece of it.
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Patagonia Names Amanda Calder-McLaren as EMEA Marketing Chief

MartechView Editors -
Amanda Calder-McLaren brings nearly two decades of outdoor and apparel industry experience to a newly created role that unites brand storytelling with environmental and social impact work.
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AEON360 Taps Google Cloud to Build AI-Driven Retail

MartechView Editors -
The partnership aims to stitch together AEON's retail, finance, and lifestyle data into a single intelligent system — so shoppers never have to start their journey over again.
Martech

Three Myths That Are Keeping Brands Away From AI

Paul Sobel -
Most brands already have what it takes to start using AI-powered marketing tools — they just don't know it yet.
Featured Posts

Is Your CRM Making Your Customer Service Worse?

Shakira Talbot -
Businesses across EMEA continue to invest in AI and CRM, yet customers remain on hold, repeat themselves, and leave dissatisfied. The issue lies not with the technology, but with the underlying systems supporting it.
News

TELUS Digital to Debut Agentic AI at Adobe Summit

MartechView Editors -
The Adobe Gold Partner aims to solve the "activation gap," using real-time orchestration to move customer insights from transcripts to personalized web experiences in...
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Southwest Taps New Executives to Modernize Digital Journey

MartechView Editors -
The Dallas-based airline also appoints Nandika Suri to oversee the Rapid Rewards loyalty program, signaling a shift toward tech-driven customer retention.
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