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AI and Machine Learning in Marketing

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HubSpot Launches Free Dashboard to Track AI Search Shifts

MartechView Editors -
HubSpot's AEO Sensor tracks real-time volatility across ChatGPT, Gemini, and Perplexity — as new data shows ChatGPT sent its lowest-ever traffic to businesses in April 2026.
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Givaudan Cuts Research Decision Time Up to 10x with AI

MartechView Editors -
Givaudan's European insights team deployed Stravito's AI platform to unify scattered research and cut project timelines from weeks to hours on some briefs.
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Typeform Launches Growth Flow to Turn Forms Into Action

MartechView Editors -
Typeform's new Growth Flow uses AI to transform every form submission into an automated customer workflow — from lead capture through conversion, in a single platform.
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Avaya and avatarin Unite Robots, AI, and Humans in CX

MartechView Editors -
avatarin's AI-powered social robots now run on Avaya Infinity, creating a seamless customer experience across phone, chat, and physical spaces in real time.
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AI Search Has Overtaken SEO as Top B2B Channel: 10Fold

MartechView Editors -
A new 10Fold report finds 52% of B2B tech marketers now rank AI search as their most effective content channel — but most content isn't ready for it.
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AI Is Speeding Up Marketing, Not Improving It: GrowthLoop

MartechView Editors -
A new GrowthLoop survey finds 77% of marketers say winning experiments fail at scale, and just 23% can reliably link marketing actions to business outcomes.
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Sendbird Launches AI Agent That Owns Issues End to End

MartechView Editors -
Sendbird's Agent Steward introduces a single AI owner for complex customer issues, backed by self-correcting governance and proactive outbound voice capabilities.
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Marketing Has a Confidence Paradox Problem: Incubeta

MartechView Editors -
A new Incubeta report finds 70% of marketing leaders believe their budgets are working — while 41% admit a portion isn't delivering. The gap is widening.
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KERV.ai Launches AI Tool to Match Ads to Video Moments

MartechView Editors -
The ad industry has spent decades interrupting content. KERV.ai is making a calculated bet that the smarter play is to disappear into it.
People

The CIO Who Says Governance Can Actually Speed Up AI

Khushbu Raval -
Optimizely's CIO makes the case that responsible AI isn't a brake on innovation — it's the only thing that makes innovation last.
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