AI and Machine Learning in Marketing

SAP has completed its acquisition of Prior Labs, the pioneer of Tabular Foundation Models, backing it with over €1 billion to build a frontier AI lab.

Propolis's new CEO Blind Spot report finds 75% of B2B leaders don't believe marketing drives growth — and it may already be shaping AI budget decisions.

Talkdesk's VP of AI, Pedro Andrade, on what's actually changed in contact center AI, the Klarna lesson, and why deployment strategy beats technology every time.

A PYMNTS Intelligence report with FIS finds issuers are eager for smart basket rewards, but only if they retain control.

AGNT LAB debuts a tiered AI social media agent for entrepreneurs and small businesses, offering free and paid plans across major platforms.

Attractions using AI agents are sitting on a goldmine of visitor intent data. Franklin Park Conservatory shows what happens when you actually listen.

Google's new Fourth of July commercial imagines the Founding Fathers drafting the Declaration of Independence using Google Workspace and Gemini AI.

New Zeta Global research finds parents are leading the shift toward agentic commerce, with 43% willing to let AI make purchases within a set budget.

HubSpot's Aja Frost on why the website is now the last stop on the buyer journey, what AI has done to paid media, and the tension of selling AI to marketers.

Talkdesk Agent Builder lets teams create, test, and validate AI customer service agents using plain language, compressing weeks of work into hours.