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AI and Machine Learning in Marketing

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impact.com Unveils AI Agents and Creator Commerce Tools

MartechView Editors -
impact.com launches AI-powered partnership tools, creator storefronts and automation features to help brands scale growth and conversions.
News

Fast Simon Unveils AI Personalization for Retailers

MartechView Editors -
Fast Simon launches AI-powered personalization for Shopify brands, helping merchandisers boost conversions, engagement and revenue.
News

DoubleVerify Expands AI Brand Safety to YouTube Audio

MartechView Editors -
DoubleVerify launches AI-powered brand suitability reporting for YouTube Audio Ads, giving advertisers greater transparency and control.
News

Atento Expands AI Solutions for In-House CX Teams

MartechView Editors -
Atento broadens its AI, automation and analytics offerings to help companies improve customer experience operations managed in-house.
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Typeform Debuts AI Tool for Faster Customer Research

MartechView Editors -
Typeform launches Research Flow, an AI-powered platform that combines surveys and interviews to deliver deeper insights in hours.
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Sprinklr Unveils Tool to Measure AI Search Visibility

MartechView Editors -
Sprinklr launches LLM Insights, helping brands track visibility, sentiment, and competitive positioning in AI-generated search results.
People

Are We Using AI to Help Customers or Avoid Them?

Khushbu Raval -
Rodrigo Aviles on why CX is a mindset, not a department, what broke first at Hyundai, and the question no one in the audience ever asks, but should.
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Sweep Launches AI Agent for Salesforce and Snowflake

MartechView Editors -
Sweep’s new cross-platform AI agent helps enterprises understand dependencies across Salesforce, Snowflake, and Data 360 before making changes.
News

Sitecore Buys Scrunch to Help Brands Win AI Search

MartechView Editors -
Sitecore has acquired Scrunch, adding AI search visibility and optimization tools to help brands improve their appearance in AI-generated answers.
Martech

Your ERP Is Holding You Back. Here’s How to Fix It.

Srinivas Kode -
Enterprise leaders are rethinking ERP modernization, balancing clean-core strategies, AI readiness, and cloud adoption to build resilient businesses.
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