AI and Machine Learning in Marketing

Munil Shah, Talkdesk's Product Chief on separating real agentic AI from marketing, the hybrid workforce, obsolete CX metrics, and shared accountability for AI decisions.

AI-powered conversation intelligence is helping marketers move past what happened to why customers didn't buy — and what to do about it.

Certinia acquires Moonnox, adding AI agents that automate proposals, SOWs, and status updates, aiming to free consultants from admin work at scale.

Pittsburgh agency Brunner acquires AdSkate, an AI-powered creative analytics platform, to help clients understand not just what ads work, but why.

Gartner finds CMOs are increasing spending on digital media and customer acquisition, while consumer skepticism toward AI-generated content continues to grow.

SAP has completed its acquisition of Prior Labs, the pioneer of Tabular Foundation Models, backing it with over €1 billion to build a frontier AI lab.

Propolis's new CEO Blind Spot report finds 75% of B2B leaders don't believe marketing drives growth — and it may already be shaping AI budget decisions.

Talkdesk's VP of AI, Pedro Andrade, on what's actually changed in contact center AI, the Klarna lesson, and why deployment strategy beats technology every time.

A PYMNTS Intelligence report with FIS finds issuers are eager for smart basket rewards, but only if they retain control.

AGNT LAB debuts a tiered AI social media agent for entrepreneurs and small businesses, offering free and paid plans across major platforms.