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AI and Machine Learning in Marketing

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Typeform Launches Growth Flow to Turn Forms Into Action

MartechView Editors -
Typeform's new Growth Flow uses AI to transform every form submission into an automated customer workflow — from lead capture through conversion, in a single platform.
News

Avaya and avatarin Unite Robots, AI, and Humans in CX

MartechView Editors -
avatarin's AI-powered social robots now run on Avaya Infinity, creating a seamless customer experience across phone, chat, and physical spaces in real time.
News

AI Search Has Overtaken SEO as Top B2B Channel: 10Fold

MartechView Editors -
A new 10Fold report finds 52% of B2B tech marketers now rank AI search as their most effective content channel — but most content isn't ready for it.
News

AI Is Speeding Up Marketing, Not Improving It: GrowthLoop

MartechView Editors -
A new GrowthLoop survey finds 77% of marketers say winning experiments fail at scale, and just 23% can reliably link marketing actions to business outcomes.
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Sendbird Launches AI Agent That Owns Issues End to End

MartechView Editors -
Sendbird's Agent Steward introduces a single AI owner for complex customer issues, backed by self-correcting governance and proactive outbound voice capabilities.
News

Marketing Has a Confidence Paradox Problem: Incubeta

MartechView Editors -
A new Incubeta report finds 70% of marketing leaders believe their budgets are working — while 41% admit a portion isn't delivering. The gap is widening.
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KERV.ai Launches AI Tool to Match Ads to Video Moments

MartechView Editors -
The ad industry has spent decades interrupting content. KERV.ai is making a calculated bet that the smarter play is to disappear into it.
People

The CIO Who Says Governance Can Actually Speed Up AI

Khushbu Raval -
Optimizely's CIO makes the case that responsible AI isn't a brake on innovation — it's the only thing that makes innovation last.
Martech

Peak Martech? The Landscape Has Plateaued, but the Real Story Lies Beneath

Khushbu Raval -
After 15 years of relentless expansion, the marketing technology landscape has hit a plateau. At MartechDay 2026, Scott Brinker and Frans Riemersma explained why the flat headline masks the industry's most significant structural shift in history.
News

Brands Must Now Market to Machines, Not Just People

MartechView Editors -
As AI becomes the gatekeeper of discovery and commerce, a new framework urges marketers to think beyond human audiences.
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