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Saturday, October 31, 2026

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AI and Machine Learning in Marketing

The Martech Bundle

Eleven weekly bundles of expert analysis from MartechView, from holiday retail and agentic AI to privacy, search and the CMO's seat.

Visa, BILL and Billtrust Pilot AI Agents That Pay Invoices

Visa, BILL and Billtrust launched a live pilot that lets authenticated AI agents pay supplier invoices end-to-end through portals, without manual entry.

Salesforce to Buy Braze for About $5.66 Billion

Salesforce agreed to buy Braze for about $5.66 billion, or $47.50 a share in cash, to add real-time customer engagement to Marketing Cloud.

Orange Business and NVIDIA Pilot Distributed Voice AI

Orange Business and NVIDIA are piloting distributed voice AI to reduce latency and keep data local, including a wildfire-emergency demo.

Bazaarvoice and Profound Partner on AI Search Visibility

Bazaarvoice and Profound partner to help brands track visibility in AI search and use customer reviews to win recommendations, new research finds.

Are Your AI Agents Ready to Be Trusted?

Five experts on agentic AI agree the model isn't the weak link. Data, guardrails, and visibility decide whether agents deliver for marketers.

Your Next Colleague Is an Algorithm

Optimizely's Kevin Li explains how virtual teammates remember, why a multi-agent system beats a single model, and where an agent's authority ends.

SAP to Buy Belgian AI Startup TechWolf

SAP is buying Ghent-based TechWolf, an AI startup that maps employee skills, in what TechWolf says is Belgium's largest venture-backed software deal.

Contentsquare Unveils Platform to Track Humans and AI Agents

Contentsquare's reimagined Experience Platform tracks human, LLM and AI agent journeys, with an AI assistant that finds friction and runs tests itself.

Accenture Buys UK Data Firm Sagacity for Song Unit

Accenture has acquired Sagacity, a London data and customer intelligence firm, adding more than 140 specialists to Accenture Song in the UK and Ireland.

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