McDonald’s Brazil teams with Netflix’s Stranger Things to launch an immersive, 80s-soaked campaign—complete with flickering signs, arcade kiosks, and an upside-down menu.
Strange things are happening at Méqui. To celebrate the final season of Stranger Things, McDonald’s is unveiling an immersive campaign that transports fans straight to Hawkins—or rather, its upside-down counterpart, where everything feels familiar, eerie and irresistibly Méqui. The experience begins November 25, when the campaign by GALERIA.ag goes live and the Stranger Things menu arrives in McDonald’s restaurants across Brazil, turning every visit into a nostalgic adventure.
“This collab between McDonald’s and Netflix for Stranger Things goes far beyond a simple partnership—it’s two universes with real emotional resonance coming together,” said Ilca Sierra, marketing director for the Brazil Division at Arcos Dorados. “Méqui has always been part of the conversations that matter, and blending flavor, 80s vibes and the atmosphere that defined a generation lets us speak directly to fans. Watching the show always feels more complete with Méqui.”
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The campaign launches with a dramatic stunt: McDonald’s signs across Brazil and select Latin American markets begin to flicker, echoing the show’s iconic opening and setting the tone for what feels like a “lost episode” brought to life.
Inside select restaurants, the transformation deepens. Classic arcade machines surround ordering kiosks, transforming everyday purchases into retro set pieces. In São Paulo, the brand’s flagship store has been entirely overtaken by the Upside Down.
Digitally, Méqui engages fans through interactive experiences, including an app-based “Retrospective” that analyzes user behavior and reveals the kind of Stranger Things adventurer they’d be.
“This campaign works because it unites two worlds already woven into people’s daily lives,” said Rodrigo Marangoni, Executive Creative Director at GALERIA.ag. “When we realized Méqui and Stranger Things share the same emotional territory, we weren’t just making a film—we were creating an experience that unfolds everywhere. The magic happens when the story leaps off the screen and appears in the restaurant, in the app, at the Drive-Thru, in delivery and even in the signs people see on the street. That’s when a campaign stops being a campaign and becomes culture.”
The rollout will run nationwide across broadcast and cable TV, OOH, and all of Méqui’s digital platforms.
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A Menu From the Upside Down
To complete the experience, McDonald’s is introducing a special Stranger Things menu with Méqui’s signature twist. Fans will find two sandwiches served on inverted buns: the Stranger Burger Sandwich, made with a 100% beef patty, and the Stranger Chicken Sandwich, made with a breaded chicken fillet. Both come loaded with maple barbecue sauce, crispy onions, bacon, cheddar and mayonnaise.
The Hawkins McFloat pairs Coca-Cola with a vanilla dairy topping, while desserts include:
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Walkie Torta, a classic Méqui pie with red berry filling and cocoa crust
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Scoops Sundae, topped with strawberry sauce, puffed rice and spiced caramel topping
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Code Red McColosso, available with chocolate or caramel sauce, puffed rice, spiced caramel topping and Biju Black wafer pieces
Starting November 25, the full Stranger Things lineup will be available at all McDonald’s restaurants in Brazil via the Méqui app’s Order and Pick Up, McDelivery, Drive-Thru, self-order kiosks or the front counter. McDonald’s has also partnered with iFood to offer free delivery on Stranger Things McOferta orders.
