Keepit consolidates its global channel leadership to accelerate partner-led growth, reinforcing its ambition to become the world’s most partner-friendly SaaS provider.
Keepit has consolidated and strengthened its global channel organization, a move the company says will accelerate partner-led growth and reinforce its ambition to become “the most partner-friendly organization in the world.”
The restructured team is led by Jan Ursi, Global Vice President of Channels, and supported by three regional leaders overseeing Southern Europe, Northern Europe, and the Americas. Together, they are tasked with executing a unified channel strategy built on a single premise: partners come first.
Keepit operates a 100 percent channel-led go-to-market model, delivering all sales through value-added resellers, managed service providers, global systems integrators, and strategic alliances. Since launching the Keepit Partner Network and shifting to a partner-only sales motion, the company has focused on creating a consistent global framework for enablement, joint marketing, and collaborative sales execution—while allowing regional teams to adapt to local market conditions.
“At Keepit, being partner-friendly isn’t a slogan—it’s our culture,” Ursi said. “Every function across the company is designed to empower partners with the tools, knowledge, and support they need to succeed. Our mission is simple: make unlimited SaaS data protection accessible everywhere through simplicity, independence, and a culture of partnership.”
Ursi oversees global channel strategy and messaging, aligning partner recruitment, enablement, and pipeline development under a single narrative. His approach positions the channel as the default route to market, not an alternative, and emphasizes long-term collaboration over short-term transactions.
“The conditions are in place to build an exceptional partner-friendly organization—perhaps the most partner-friendly company of the next decade,” Ursi said. “Partners extend our reach, strengthen our deals, and help bring Keepit to every corner of the world.”
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Southern Europe and DACH: Building Local Momentum
Southern Europe and the DACH region—covering France, Italy, Spain, Portugal, Germany, Austria, and Switzerland—are led by Cyril VanAgt, Regional Vice President of Channel, EMEA South. Based in Paris, VanAgt brings decades of channel leadership experience from Nutanix and NetApp.
In Southern Europe, the focus is on rapid ecosystem growth through localized activation, including region-specific partner campaigns, PR-driven launches, and a structured Partner Academy program that integrates sales, technical, and marketing tracks. The academy model, piloted in Paris, is now being prepared for rollout across the region.
In DACH, the emphasis is on expanding the regional channel team to better support leading VAR and MSP partners across enterprise and commercial segments, while executing a stronger distribution strategy aimed at building a scalable mid-market and SMB business.
“Southern Europe and DACH are a strategic growth engine for Keepit,” VanAgt said. “Our goal is to build an ecosystem of trusted advisors—partners who are confident in our technology, connected to our teams, and motivated to grow with us.”
Northern Europe: Scaling What Works
Northern Europe—including the UK and Ireland, the Nordics, Central and Eastern Europe, and the Benelux—is led by Alex Walsh, Regional Vice President of Channel, EMEA North. Walsh brings more than 12 years of enterprise SaaS and channel leadership experience, including senior roles at Veeam and AppSense.
The region’s strategy centers on expanding tier-one VAR, MSP, and distributor relationships, supported by a data-driven approach, consistent enablement cycles, and close engagement with regional channel media.
“We’re focused on building partnerships that deliver measurable outcomes for both customers and partners,” Walsh said. “That requires clear programs, disciplined execution, and close collaboration with partners who want to scale alongside us.”
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Americas: Maintaining Momentum
In the Americas, the channel organization is led by Jill Miracle, Director of Channels. Her mandate is to maintain momentum with strategic partners while reinforcing Keepit’s long-term commitment to a partner-only model.
That includes synchronized enablement through Keepit’s global Partner Academy, ensuring partners across the region have timely access to certifications, product updates, and marketing assets.
“Our partners in the Americas are critical to Keepit’s success,” Miracle said. “We’re committed to supporting their growth through strong enablement, clear communication, and joint marketing that helps them win.”
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A Global Strategy Grounded in Execution
With a unified global structure and regionally driven execution, Keepit’s channel organization is designed to scale alongside its partners. The strategy emphasizes predictable partner economics, consistent enablement, and a vendor-independent SaaS backup and recovery platform that can be deployed across industries.
Looking ahead to 2026, Keepit plans to expand partner recruitment, grow certification programs, and deepen joint marketing across priority markets—all with a single objective: helping partners build profitable, durable SaaS data protection practices.
