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Wikifarmer Raises $7.7 Million to Build AI Farm Trade OS

MartechView Editors -
Wikifarmer has raised $7.7 million to expand its AI-powered agricultural marketplace, aiming to digitize the full lifecycle of global food trade from pricing to payments.
News

Keepit Reorganizes Channel Team to Put Partners First

MartechView Editors -
Keepit consolidates its global channel leadership to accelerate partner-led growth, reinforcing its ambition to become the world’s most partner-friendly SaaS provider.
News

RainFocus Unveils Base Module for Scalable Event Programs

MartechView Editors -
RainFocus launches Base Module, a streamlined toolkit designed to help teams run high-volume, repeatable events with consistent branding and governance.
News

Snapchat Brings “Zootopia 2” to Life With AR Magic

MartechView Editors -
Snapchat launches an AR-led “Zootopia 2” campaign with OOH takeovers, Sponsored Snaps, and character lenses—extending Disney’s world far beyond the screen.
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Zoomd Partners with E2 to Power Sportsbook Growth

MartechView Editors -
Zoomd teams up with E2-Quadrat to deliver AI-driven user acquisition and performance marketing solutions for global sportsbook and betting brands.
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Brand Metrics Deepens Partnership with Quizlet

MartechView Editors -
Brand Metrics extends its partnership with Quizlet, enabling advertisers to measure brand awareness, perception, and purchase intent among Gen Z learners.
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Auxia Unveils AI-Native UX for Smarter Marketing

MartechView Editors -
Auxia launches a unified, AI-native interface combining decisioning, insights, and content generation to simplify workflows and empower marketers with agentic AI.
Loyalty

The Treat Economy: How Small Luxuries Boost Retail Returns

Guru Hariharan -
As shoppers favor small indulgences over big splurges, the rising “treat economy” can help retailers capture loyalty and margin this holiday season.
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Markup AI Raises $27.5M to Launch Content Guardian Agents

MartechView Editors -
Markup AI secures $27.5M to launch the first Content Guardian Agents, bringing trust, compliance, and control to enterprise-scale AI-generated content.
News

Google and PayPal Partner to Redefine Digital Commerce

MartechView Editors -
Google and PayPal team up to deliver AI-driven, seamless, and secure digital commerce experiences, setting new standards for global transactions.
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