Fragrance and body-care brand CYKLAR, founded by Claudia Sulewski, launches on Sephora.com Feb. 21, with a nationwide store rollout beginning in March.
CYKLAR, a fragrance and body-care brand founded by creator and entrepreneur Claudia Sulewski and backed by The Center, will launch at Sephora this month, marking a significant step in its transition from a direct-to-consumer favorite to a national prestige beauty player.
The brand will debut on Sephora.com on February 21, followed by a phased in-store rollout across approximately 450 locations nationwide between March 2 and March 16. “Coming Soon” pages are set to appear on the retailer’s website on February 3, with an exclusive new fragrance collection available to Sephora Rouge members on February 20, one day before the official public launch.
The partnership represents CYKLAR’s first major retail expansion and signals its ambitions to reach a broader audience within the highly competitive beauty market.
“This moment is incredibly meaningful,” Sulewski said. “CYKLAR was built intentionally—with our community, with formulation integrity, and with longevity in mind. Sephora has always felt like the ultimate home for the brand. Their customer is skincare-first, ingredient-aware, fragrance-loving, and deeply routine-driven—exactly who CYKLAR is for.”
Since its founding, CYKLAR has built a loyal following through a sensorial, skin-forward approach to fragrance and body care, combining elevated scents with high-performance formulations. The brand’s positioning at the intersection of wellness and beauty has helped it stand out in a crowded market, appealing to consumers seeking products that blend ritual with results.
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At Sephora, shoppers will find CYKLAR’s core assortment of fragrance-infused body essentials, designed to integrate seamlessly into daily routines. The company says it enters the retail partnership with established best-selling products, a mature supply chain, and proven consumer demand.
The move underscores a broader shift in the beauty industry, where digitally native brands are increasingly turning to brick-and-mortar retail to fuel growth and reach new customers.
With its Sephora launch, CYKLAR begins what the company describes as its next chapter—one aimed at scaling a community-driven brand into a lasting presence within prestige beauty.
