AirOps launches Page360, a platform that unifies SEO, analytics, and AI visibility data to help teams keep content current and competitive in AI search.
Artificial intelligence has turned a once simple truth into a daily operational challenge: web pages are never truly finished.
Content ages. Questions change. Search behavior evolves. And with AI search systems able to analyze far more information than any human ever could, the weaknesses of outdated pages are now exposed in real time.
Most organizations already know their content is aging. What has changed is that AI systems are surfacing those gaps directly to customers—and the impact is immediate.
That shift is forcing a new mindset for marketing teams. Pages can no longer be treated as static deliverables. They must be managed as living assets—continuously maintained to remain discoverable, trusted, and relevant across both traditional search and AI-driven answers.
The Data Problem Behind Content Decay
Keeping content current should be straightforward. In practice, it is anything but.
The signals needed to make smart updates are scattered across multiple systems:
- SEO performance lives in Google Search Console
- Engagement metrics sit in GA4
- AI visibility and citations appear in AirOps
- Freshness data is tracked in a CMS—or worse, a spreadsheet
When information is fragmented, two things break down:
- Decision-making slows, turning prioritization into debate
- Updates become imprecise, leaving teams to optimize blindly
AirOps says it built Page360 to solve that problem by creating a single data layer for agent-driven content growth.
Also Read: Agentic GTM Isn’t ABM 2.0; It’s a New Model Entirely
A Unified View of Performance
Page360 brings together the metrics that matter most for modern content teams in one interface:
- AI search signals, including citations and prompts from ChatGPT and other models
- Google Search Console data such as clicks, impressions, CTR, and rankings
- GA4 engagement insights
- Page age and last-updated dates
The result is a consolidated view that connects discovery, engagement, and AI visibility—allowing teams to act quickly instead of toggling between dashboards.
For example, Page360 can surface:
- “Almost page one” SEO opportunities
- Pages experiencing meaningful declines
- Content cited for specific AI-generated questions
- Pages receiving traffic from AI tools
- High-performing pages that are becoming outdated
Rather than exporting data and stitching it together manually, marketers can see the full picture at a glance and move directly to action.
Smarter Workflows for AI-Driven Content
AirOps positions Page360 as a foundation for more intelligent content operations. By giving AI agents full context about a page’s performance, teams can design workflows that produce more precise updates.
Instead of generic optimizations, agents can determine:
- Which questions a page is being cited for—and which it misses
- Whether declines stem from weaker discovery or poor engagement
- If content is losing relevance in fast-moving topics
- What changes are most likely to improve citations and traffic
The company says this context-driven approach significantly improves the quality of AI-assisted revisions.
Also Read: Why B2B Got Marketing Right Before Everyone Else
A Practical Path to Quick Wins
One of the clearest opportunities lies in refreshing existing content. AirOps research suggests pages less than three months old are three times more likely to be cited by AI systems.
Page360 helps teams pinpoint those opportunities by combining:
- AI prompts and citation data
- SEO demand signals
- Page freshness metrics
The platform identifies pages that already perform well and attract AI citations but no longer fully address current questions—prime candidates for high-impact updates.
A Single Source of Truth
“Marketers have spent years optimizing for search and web analytics, and now AI search has completely changed the rules,” said Alex Halliday, co-founder and chief executive of AirOps. “Each of these systems influences the other, yet they remain disconnected. Page360 gives teams one source of truth for how their content performs everywhere and the ability to act the moment they see an opportunity.”
AirOps says customers using targeted refresh programs have achieved traffic gains of more than 40 percent, underscoring the value of precise, data-driven maintenance.
Built for Teams and Leaders
Page360 is designed for both hands-on practitioners and executives:
- Content engineers and SEO leads can prioritize updates and deploy them faster
- CMOs and heads of content gain clearer visibility into what drives results
In an era when AI search rewards clarity and freshness, AirOps argues that maintaining content is no longer optional—it is essential infrastructure.
To learn more, contact the AirOps team.
