Campaign Monitor launches AI-powered features to help small businesses improve email performance, simplify audience targeting, and optimize campaigns with in-app guidance.
Campaign Monitor announced the launch of three AI-powered features aimed at helping small and mid-sized businesses make smarter email marketing decisions with less effort. The new tools — Marketing Monitor, Segment Mapper, and AI Email Booster — are designed to provide real-time, in-platform guidance that simplifies performance analysis, audience targeting, and campaign optimization.
Marketing Monitor is already live for Campaign Monitor customers, while Segment Mapper and AI Email Booster will be available beginning January 28.
The company describes the features as an “in-app marketing partner” that helps users move from data to action more quickly. Marketing Monitor offers performance context by benchmarking campaigns against industry standards and highlighting areas for improvement. Segment Mapper enables marketers to create targeted audiences by converting plain-language requests into ready-to-use segments, lowering the technical barriers to advanced personalization. AI Email Booster works directly inside the email builder, analyzing content and offering clear, one-click recommendations to improve engagement.
Together, the tools provide continuous guidance across the core elements of email marketing — performance, targeting, and optimization — without requiring users to overhaul existing workflows.
Small and mid-sized businesses face growing pressure to deliver personalized, high-performing campaigns despite limited time and resources. Marketers are often surrounded by data but lack clear direction on how to act on it. Campaign Monitor says its AI approach is designed to close that gap by reducing guesswork, shortening time-to-value, and helping teams improve results without needing specialized expertise.
To introduce the new features, Campaign Monitor will host two virtual launch events: on Tuesday, February 3, at 1:00 p.m. EST, and on Wednesday, February 4, at 10:30 a.m. AEST. The webinars will offer an in-depth look at how marketers can use the AI tools to simplify decision-making, boost performance, and gain a competitive edge.
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“AI should make email marketing easier, not more complicated,” said Elizabeth Smalley, Chief Product Officer at Campaign Monitor. “Small and mid-sized businesses are overwhelmed by data and best practices, but they don’t always have the time or resources to act on them. We built these new AI features to provide always-on guidance directly inside the platform, helping marketers see what’s working and optimize faster, without losing control of their strategy.”
The company said the innovations reflect its broader commitment to practical, high-impact AI applications that enhance — rather than replace — human judgment. By delivering clear, actionable insights within familiar workflows, Campaign Monitor aims to give marketers greater clarity and confidence in an increasingly complex digital landscape.
