The change will come to customers in the U.K., Germany, and Canada, followed by France, Italy, Spain, Mexico and Australia later this year.
Amazon has integrated ads into its Prime Video content. The company began introducing commercials to movies and TV shows for viewers in the U.S. beginning Jan. 29. The change will come to customers in the U.K., Germany and Canada on Feb. 5, followed by France, Italy, Spain, Mexico, and Australia later this year.
Amazon is adding “limited advertisements” to allow Prime “to continue investing in compelling content and keep increasing that investment over a long period of time.” Amazon told subscribers they could pay an extra $2.99 per month for the option to continue watching content without commercial breaks. “We aim to have meaningfully fewer ads than linear TV and other streaming TV providers,” the company said.
Amazon first announced plans to bring ads to Prime Video in September, saying the move was designed “to continue investing in compelling content and keep increasing that investment over a longer period of time.”
