adtech

The top 5 brand campaigns of the 2026 World Cup — from Adidas to LEGO — show how marketers are trading hard sales for cultural immersion.

Smartly Synapse is the new intelligent orchestration and memory layer behind Smartly's AI agents, turning campaign signals into coordinated marketing action.

Hisense is using pitch-side LED messages at the FIFA World Cup 2026 to promote its RGB MiniLED TVs, Laser TVs, refrigerators, and air conditioners.

TripleLift's TL Direct exits beta with adoption from Amerge, Raptive, and Zeroma, offering unified control over curated media deals across CTV.

Rob Hall has launched Parallel, a digital twin platform that introduces "Customer Suitability" to determine whether an ad actually resonates with the viewer.

Fox Corp. will acquire Roku for $160 per share, combining Fox's content and Tubi with Roku's connected TV platform and 100 million households.

Lunio CEO Nick Morley on why click fraud is the wrong frame, how AI automates bad decisions faster, and who benefits from the industry's silence.

MINT Square and Adnomaly partner to give mid-sized agencies real-time campaign monitoring and budget protection across Europe.

Agentic systems are poised to lower the cost of cross-platform media buying — and turn always-on experimentation from a luxury into a standard operating model.

Enterprise marketing looks healthy on paper—green metrics, rising click rates—but flat growth tells a different story. Here's the measurement flaw hiding in plain sight.