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The Martech Bundle

MartechView Editors -
Eleven weekly bundles of expert analysis from MartechView, from holiday retail and agentic AI to privacy, search and the CMO's seat.
News

MINT Square Partners With Adsquare on Location Targeting

MartechView Editors -
MINT Square is partnering with Adsquare to give agencies and advertisers access to location data, geo-contextual targeting and store visit measurement.
Adtech

Are Your AI Agents Ready to Be Trusted?

Khushbu Raval -
Five experts on agentic AI agree the model isn't the weak link. Data, guardrails, and visibility decide whether agents deliver for marketers.
News

DoubleVerify Adds Attribution Tracking for ChatGPT Ads

MartechView Editors -
DoubleVerify can now measure ChatGPT ad results across the customer journey and is developing a brand suitability pilot with OpenAI.
News

Adlyse Pairs AI Agents With Humans to Run Ad Campaigns

MartechView Editors -
Adlyse CEO Anna Stepura on how AI agents and humans can share control of paid media, cutting manual work while keeping approval with people.
News

KERV.ai, LG Ad Solutions Expand Interactive CTV Globally

MartechView Editors -
KERV.ai is expanding its interactive CTV ad partnership with LG Ad Solutions into Canada, Europe, Australia and New Zealand, building on U.S. success.
Adtech

Cookies Are Dying. Advertisers Are Fighting Over Scraps

Evan Rutchik -
As ad supply falls and cookies fade, advertisers face shrinking, costlier audiences. Here's why the fix lies beyond legacy identifiers.
Adtech

Audiences Can Tell What’s Real. Can Your Brand?

Kate Rourke -
Getty Images' Kate Rourke breaks down 2026's mid-year creative trends in AI, authenticity and sport — and what APAC audiences are rewarding.
News

IAB Releases Version 2 of Its AI Disclosure Framework

MartechView Editors -
IAB has released Version 2 of its AI disclosure framework, offering advertisers a shared standard as U.S., EU and Asian regulators tighten rules.
News

DoubleVerify Brings Independent Measurement to TikTok Pangle

MartechView Editors -
DoubleVerify now offers independent brand suitability and viewability measurement on TikTok's Pangle ad network across 48 global markets.
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