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Sunday, October 11, 2026

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DoubleVerify Adds Attribution Tracking for ChatGPT Ads

DoubleVerify can now measure ChatGPT ad results across the customer journey and is developing a brand suitability pilot with OpenAI.

Adlyse Pairs AI Agents With Humans to Run Ad Campaigns

Adlyse CEO Anna Stepura on how AI agents and humans can share control of paid media, cutting manual work while keeping approval with people.

KERV.ai, LG Ad Solutions Expand Interactive CTV Globally

KERV.ai is expanding its interactive CTV ad partnership with LG Ad Solutions into Canada, Europe, Australia and New Zealand, building on U.S. success.

Cookies Are Dying. Advertisers Are Fighting Over Scraps

As ad supply falls and cookies fade, advertisers face shrinking, costlier audiences. Here's why the fix lies beyond legacy identifiers.

Audiences Can Tell What’s Real. Can Your Brand?

Getty Images' Kate Rourke breaks down 2026's mid-year creative trends in AI, authenticity and sport — and what APAC audiences are rewarding.

IAB Releases Version 2 of Its AI Disclosure Framework

IAB has released Version 2 of its AI disclosure framework, offering advertisers a shared standard as U.S., EU and Asian regulators tighten rules.

DoubleVerify Brings Independent Measurement to TikTok Pangle

DoubleVerify now offers independent brand suitability and viewability measurement on TikTok's Pangle ad network across 48 global markets.

Brunner Acquires AI Creative Analytics Firm AdSkate

Pittsburgh agency Brunner acquires AdSkate, an AI-powered creative analytics platform, to help clients understand not just what ads work, but why.

Walmart Buys Vibe.co in $1.2B Push Into CTV Advertising

Walmart's $1.2 billion acquisition of Vibe.co expands its ad business as it competes with Amazon in connected TV.

Google’s Fourth of July Ad Imagines AI at Independence Hall

Google's new Fourth of July commercial imagines the Founding Fathers drafting the Declaration of Independence using Google Workspace and Gemini AI.

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