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Social Overtakes Search as Digital Ad Spending Shifts

MartechView Editors -
For the first time, social media commands the largest share of digital advertising — and Meta is on course to surpass Google in ad revenue before the year is out.
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Adobe Launches Agentic Platform Targeting Agency Workflows

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With agencies racing to embed AI into their operations, Adobe is positioning itself as the infrastructure layer — and bringing most of the industry's major players along with it.
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Viant to Acquire TVision in $40M Attention Data Deal

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The deal gives advertisers something the industry has long lacked — an independent, unified measure of who is actually watching, and for how long.
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TripleLift Launches AI Layer to Unify Ad Buying

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As adtech fills up with one-off AI features, TripleLift is betting that connecting every part of the ad transaction beats optimizing any single piece of it.
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WunderKind, Attain Team Up on Purchase Data Ads

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The deal puts permissioned transaction data at the heart of ad activation — and an early retail campaign claims $3.1 million in attributable sales as proof of concept.
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Meta Set to Overtake Google in Global Ad Revenue

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For the first time, Google's decade-long dominance of digital advertising faces a concrete challenge — and eMarketer says the numbers tell the story.
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MINT Square Bets on Cookieless Targeting With Digiseg

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As traditional identifiers fragment across the open web, the partnership offers advertisers a privacy-safe path to household-level audience reach.
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Aerie and Pamela Anderson Say You Can’t Prompt Realness

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Aerie has partnered with Pamela Anderson to expand its pledge against AI-generated bodies in advertising — and challenge the rest of the industry to follow suit.
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OpenAI Hires Meta’s David Dugan to Build Its Ad Business

MartechView Editors -
OpenAI has appointed David Dugan, a former Meta ad executive, as VP of global ad solutions, signaling a serious push into advertising beyond subscriptions.
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Only 30% of Americans Plan to Watch the 2026 World Cup

MartechView Editors -
A new LoopMe survey finds just 30% of Americans plan to watch the 2026 World Cup — but those who do are highly engaged and more likely to notice and remember sponsor ads.
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