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Wednesday, June 3, 2026
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Adtech

Is AI About to Make Media Buying an Endless Experiment?

Greg Collison -
Agentic systems are poised to lower the cost of cross-platform media buying — and turn always-on experimentation from a luxury into a standard operating model.
Campaign Orchestration

Your Marketing Dashboard Is Lying to Your CFO

Jonathan Greene -
Enterprise marketing looks healthy on paper—green metrics, rising click rates—but flat growth tells a different story. Here's the measurement flaw hiding in plain sight.
News

Adzymic Launches AI Agent to Automate Ad Creation at Scale

MartechView Editors -
Singapore's Adzymic unveils AgenX, an agentic ad platform that generates brand-compliant creatives autonomously — with Cathay Pacific among early adopters.
News

Google Rebuilds Advertising for the AI Search Era

MartechView Editors -
Google unveils new AI-powered advertising tools designed for conversational search, agentic marketing and commerce experiences.
News

Ad Industry Wants AI to Work. It Just Doesn’t Trust It.

MartechView Editors -
New TripleLift research finds 60% of advertisers have a centralized AI strategy, but fewer than 30% are confident in it — exposing a widening gap between ambition and reality.
News

Amplified Launches AI to Predict Ad Engagement

MartechView Editors -
Amplified's AttentionAI uses 50 billion human data points to forecast how audiences will engage with creative across platforms before a dollar of media budget is spent.
News

DoubleVerify Brings Ad Quality Checks to LinkedIn

MartechView Editors -
DoubleVerify launches post-bid measurement across the LinkedIn Audience Network, giving advertisers independent visibility into ad quality, viewability and brand safety.
News

Fuse Media Bets on iSpot to Prove Its Ad Value

MartechView Editors -
Latino-owned Fuse Media taps iSpot to measure campaign outcomes across its CTV and FAST inventory, linking ad exposure to real-world consumer actions at scale.
News

Iridio Adds Reddit and LinkedIn to Multichannel Ad Stack

MartechView Editors -
RRD's Iridio platform expands into Reddit and LinkedIn, as new data shows that combining display and paid social drives 67% higher sales lift than social alone.
News

Publicis Acquires LiveRamp for $2.2B in AI Data Push

MartechView Editors -
Publicis Groupe is acquiring data collaboration platform LiveRamp for $2.2 billion, betting that proprietary data co-creation is the next frontier of AI-driven marketing.
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