adtech

Walmart's $1.2 billion acquisition of Vibe.co expands its ad business as it competes with Amazon in connected TV.

Google's new Fourth of July commercial imagines the Founding Fathers drafting the Declaration of Independence using Google Workspace and Gemini AI.

CommerceIQ's AllyAI-powered platform now manages DoorDash Ads, giving CPG brands one place to optimize retail media for incremental sales.

A new survey finds consumers are open to AI advertising but expect brands to prioritize trust, transparency, and context over aggressive targeting.

Dataline's chief executive argues that ad buyers have tolerated programmatic's opacity for too long, and that Trade Desk's new payment model won't fix it.

The top 5 brand campaigns of the 2026 World Cup — from Adidas to LEGO — show how marketers are trading hard sales for cultural immersion.

Smartly Synapse is the new intelligent orchestration and memory layer behind Smartly's AI agents, turning campaign signals into coordinated marketing action.

Hisense is using pitch-side LED messages at the FIFA World Cup 2026 to promote its RGB MiniLED TVs, Laser TVs, refrigerators, and air conditioners.

TripleLift's TL Direct exits beta with adoption from Amerge, Raptive, and Zeroma, offering unified control over curated media deals across CTV.

Rob Hall has launched Parallel, a digital twin platform that introduces "Customer Suitability" to determine whether an ad actually resonates with the viewer.