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Jellyfish Names Stephanie Parry as UK&I Managing Director

MartechView Editors -
Stephanie Parry succeeds Nick Fettiplace as Jellyfish's UK&I Managing Director, bringing client leadership experience from Mindshare, WPP, and three years at the agency.
Adtech

Why the Future of Advertising Is Built on Probability

Carsten Frien -
Precision was the promise. Scale, privacy, and fragmentation are making it obsolete. The marketers who adapt first will define what comes next.
News

KERV.ai Launches AI Tool to Match Ads to Video Moments

MartechView Editors -
The ad industry has spent decades interrupting content. KERV.ai is making a calculated bet that the smarter play is to disappear into it.
News

Ford Bets on Patriotism With Employee Pricing Push

MartechView Editors -
As rivals chase the same milestone, Ford is staking its marketing moment on credibility over spectacle — and offering real discounts to back it up.
News

Preciso Brings Native Ad Targeting to Shopify

MartechView Editors -
A new Shopify plugin promises merchants smarter ad targeting without ever leaving their store dashboard.
Adtech

Your PR Strategy Was Built for a Newsroom That No Longer Exists

Doug Simon -
Thirty-seven percent of TV producers now use AI to identify stories to cover. For brands still pitching the old way, the window to catch up is closing fast.
News

TriCoast Media Wants to Cut the CTV Supply Chain Tax

MartechView Editors -
Built originally to monetize its own content, TriCoast Media has quietly become one of CTV advertising's more unconventional infrastructure plays.
News

Rakuten and Impact.com Team Up to Unify Affiliate Marketing

MartechView Editors -
As performance marketing fragments across platforms and channels, two of the industry's biggest players are betting that consolidation is the answer.
News

Firefly Brings Moving Media Into Programmatic Buying

MartechView Editors -
Programmatic out-of-home advertising has mostly focused on stationary screens. Now, Firefly and VIOOH are showing that moving displays should also be included.
News

AdRoll and PubMatic Let AI Debug Ads Across Platforms

MartechView Editors -
Until now, fixing a broken programmatic campaign required manual checks across different platforms. With this new integration, the process is now automated and unified.
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