ApexChat’s rebranding as Blazeo has expanded its services as its customers’ needs have expanded, creating large, customizable AI and human-powered tools and services.
Blazeo officially announced today that it has changed its name from ApexChat, reflecting its growth from a pioneering customer service-focused chat firm into a 400-employee ad conversion platform, which has helped 35,000 local businesses—spanning dozens of verticals efficiently find, qualify, and help new customers while blending advanced AI and, also, live human agents.
“Fifteen years ago, our founder, Ashhad Syed, started with a mission to revolutionize customer-business communications,” explained Blazeo Chief Operating Officer Cory Halbardier. “In our first few years, we built a system capable of handling hundreds of thousands of customers, sparking growth from word-of-mouth referrals.
“Today,” said Blazeo’s COO, “we’re a bigger, better company that offers far more than chat. Our Ad Conversion Platform focuses on lead capture, lead qualification and lead closing. This includes call center services, appointment setting, SMS enablement, market automation, sales acceleration, etc. We want our name to reflect that–Blazeo, derived from ‘blaze’ evokes passion, speed and energy. Like a blaze, Blazeo ignites growth. We’ve generated over 15 million leads for small business owners across North America, Australia and New Zealand; and we’re just getting started.”
Companies are expected to spend more than $380 billion on generating leads this year, and the average small business is spending more than 8% of their revenues on digital ads, often with low conversion rates. For example, the average landing page conversion rate across industries is less than 3%.
“Enter Blazeo,” said Founder and CEO Ashhad Syed. “Companies, especially local businesses, are trying to maximize their marketing dollars. Most small businesses—think dentists, plumbers, HVAC experts, med spas, personal injury lawyers, carpenters, you name it—aren’t digital ad experts. They’re busy serving their customers, not building landing pages or answering calls at 10 PM on a Friday. However, these small businesses want more customers without breaking the bank on wasted digital marketing costs.
“Blazeo,” Mr. Syed added, “makes it possible for these small companies to be responsive 24/7. That pays dividends. 59% of the leads we generate for businesses are outside normal business hours when consumers aren’t working.”
Blazeo has expanded its services as its customers’ needs have expanded, creating a large, customizable, and still-growing quiver of AI- and human-powered tools and services designed to help local businesses thrive.
