AppsFlyer’s Protect360 uses AI to detect and prevent fraud, protecting marketers from losses and ensuring accurate data for smarter decisions.
AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has launched an industry-leading AI enhancement layer on top of its Protect360 fraud prevention solution. Designed to address the growing challenges of increasingly sophisticated fraud tactics, the new AI layer leverages multiple machine learning models to deliver unmatched fraud detection and deterrence capabilities — offering customers greater protection, accuracy, and real-time fraud mitigation.
AppsFlyer’s new AI-driven layer strengthens Protect360 to stay ahead of fraudsters’ new methods, enhancing its ability to detect and deter fraud in real-time. While marketers have developed new strategies and campaigns across many platforms to reach real users, they have faced consistent fraudulent activities and bot capabilities. With a prediction by Juniper Research that $170 billion will be lost to ad fraud by 2028, coupled with inefficiently targeted campaigns, marketers must find ways to maintain reliable and trusted data across multiple campaigns and networks.
“Our new AI layer marks a significant advancement in fraud detection and prevention,” said Alex Yip, Director of Product Discovery at AppsFlyer. “By incorporating cutting-edge AI models into Protect360, we deliver faster, more accurate fraud detection and empower our customers to make better decisions with trustworthy data. The result is a solution that detects fraud and actively deters future fraud attempts, enabling businesses to focus on growth without the threat of fraudulent data. Marketers’ money can go towards acquiring real users, generating real revenue, and improving key metrics like customer lifetime value.”
The new AI-powered Protect360 is now out of beta and being used by customers across various industries, including gaming and finance. These businesses have reported significant improvements in fraud detection, deterrence, and data reliability, enabling them to optimize campaigns more confidently.
Key Benefits of AppsFlyer’s New AI Layer:
- 8X Faster Fraud Detection: The AI layer identifies fraudulent activity up to 8X faster, helping businesses avoid substantial financial losses and data inaccuracies.
- 14X Improved Deterrence: Fraud attempts are caught and mitigated 14X faster, significantly reducing the window for fraudsters to exploit new bypasses and loopholes.
- Greater than 90% Efficacy: The AI maintains over 90% fraud detection efficacy even after a fraud bypass, with an average decline in detection accuracy of just 9%.
- 7X Enhanced Accuracy: The AI-powered Protect360 ensures a 7X improvement in detection accuracy.
- Real-time Fraud Detection: Identifies up to 60% more post-attribution fraud in real-time compared to previous models.
By processing vast data points, the product offers more deterministic detection, enabling faster responses to emerging threats and abuse attempts. Additionally, with campaigns running across multiple channels and regions, fraud can compromise data accuracy, leading to poor optimization and decision-making. AppsFlyer’s AI-enhanced Protect360 provides marketers across all industries with a reliable, robust solution to safeguard their campaigns and maintain trust in their data.
Also Read: How AI Augments, Not Replaces, Human Marketing Skills, Says Amanda Cole
“AppsFlyer Protect360 has been helping us combat ongoing fraud, and with the added AI, we’ve gained an additional layer of protection to detect and block even more illegitimate traffic,” said Gabriel Sampai, Senior Growth Manager at Nomad. “This has shown up most importantly with a decrease in fraudulent installs, aiding in deterring illegitimate activity from the start. This will help our bottom line revenue numbers and give us a clearer picture of our data sets, enabling us to evolve our marketing strategies moving forward.”
