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Saturday, April 11, 2026

AUTHOR NAME

Jason Swartz

Jason Swartz is the Vice President of Addressable Television and Digital at New York Interconnect, where he drives data-powered strategies for Addressable TV, Interactive TV, and Digital media. He specializes in using census-level data and advanced analytics to create unified, cross-screen campaigns that deliver precise audience targeting and measurable results.

Streaming Ads Enter a New Era of Precision

From fixed inventory to addressable TV, streaming now offers advertisers precision, flexibility, and access to tentpole events at a fraction of the cost.

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