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Thursday, April 23, 2026

AUTHOR NAME

Emily Gaines

Emily Gaines is Vice President of Client Strategy & Solutions at AdDaptive, with more than 10 years of experience in the adtech industry. She focuses on helping brands and agencies leverage data-driven strategies to achieve measurable growth.

Where B2B Media Strategy Is Headed Next

Decision-makers don’t segment their attention the way marketers segment budgets. It’s time B2B media strategy caught up with how buyers actually work — and live.

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