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Lisa Sharapata

Lisa Sharapata, VP of AI & GTM strategy at Metadata, the AI-driven digital advertising platform that transforms how modern marketing teams acquire customers and drive business growth.
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Autonomous AI Agents Move From Hype to Teammate

Lisa Sharapata -
Five principles for making autonomous AI agents accountable in digital marketing—clear guardrails, orchestration, real-time decisions, measurement and human leadership.
Featured Posts

Agentic GTM Isn’t ABM 2.0; It’s a New Model Entirely

Lisa Sharapata -
Third article in a series argues that agentic GTM systems—built on real-time decisions, not static lists—are reshaping how B2B revenue teams operate.
Martech

When Bad Data Breaks the Sales Pipeline

Lisa Sharapata -
Bad data doesn’t just hurt marketing—it quietly sabotages sales, pipelines, and trust in GTM systems. Here’s why ghost leads keep winning.
Martech

Ghost Signals: Why Bad Data is Sabotaging Your GTM Strategy

Lisa Sharapata -
Marketing’s biggest threat isn’t a lack of talent—it’s the "ghost signals" of flawed data. Discover why third-party intent is failing, how bot traffic is polluting your pipeline, and what it takes to stop sales from going rogue in the age of AI.

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