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Martech
Adtech
Attribution
Campaign Orchestration
Customer Data Platform (CDP)
Email Marketing
Mobile and App Marketing
CX
Contact Center
Conversational AI
Customer Service
CX Metrics
Loyalty
Personalization and Privacy
People
Research
Playbooks
Reports
White Papers
What to Read Next
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Posts by Lisa Sharapata
Lisa Sharapata
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Lisa Sharapata, VP of AI & GTM strategy at Metadata, the AI-driven digital advertising platform that transforms how modern marketing teams acquire customers and drive business growth.
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Martech
Ghost Signals: Why Bad Data is Sabotaging Your GTM Strategy
December 30, 2025
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