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Adtech
Attribution
Campaign Orchestration
Customer Data Platform (CDP)
Email Marketing
Mobile and App Marketing
CX
Contact Center
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Customer Service
CX Metrics
Loyalty
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People
Research
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What to Read Next
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Posts by Lisa Sharapata
Lisa Sharapata
4 POSTS
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Lisa Sharapata, VP of AI & GTM strategy at Metadata, the AI-driven digital advertising platform that transforms how modern marketing teams acquire customers and drive business growth.
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Martech
Autonomous AI Agents Move From Hype to Teammate
February 17, 2026
Featured Posts
Agentic GTM Isn’t ABM 2.0; It’s a New Model Entirely
February 3, 2026
Martech
When Bad Data Breaks the Sales Pipeline
January 6, 2026
Martech
Ghost Signals: Why Bad Data is Sabotaging Your GTM Strategy
December 30, 2025
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