AUTHOR NAME

Scott Gifis

Scott Gifis is the Chief Executive Officer at NoFraud. He is an experienced executive, investor, advisor, and board member with a proven track record of building and scaling successful companies globally, from those with near-zero revenue to those exceeding $100 million.

Loyalty

Protecting Loyal Customers From Your Own Return Policies

Scott Gifis - March 23, 2026

Retailers tightening return policies to combat $850 billion in annual losses may be solving the wrong problem — and alienating the loyal customers they can least afford to lose.

Latest news

Yuno Unveils AI Agent to Automate Payment Operations

April 7, 2026

Sprinklr’s Spring Release Puts AI Agents on Trial

April 7, 2026

MINT Square Bets on Cookieless Targeting With Digiseg

April 6, 2026

SurveyMonkey Can Now Text Your Customers for You

April 6, 2026

TikTok Shop Is America’s Fastest-Growing Storefront

April 6, 2026

MartechView is the media platform owned by Vibe Media Corporation. The brand, logo and its content is copyright. All rights reserved. Redistribution or reproduction in part or all of the content in any form is subject to terms and conditions. While sharing, quoting and using the data from the website, users must acknowledge MartechView as the source of the material. For more details read our Privacy Policy.

Quick Links

Popular Category

Editor Picks

The Organizations That Survive Disruption Never Had to Recover From It

April 8, 2026

SEO Is Not Dead. But It No Longer Works Alone.

April 7, 2026