AUTHOR NAME

Ted McNulty

With over two decades of experience in ad tech, Ted has a proven track record of scaling revenue and building high-performing teams, notably growing a previous organization from under $10 million to over $70 million in revenue.

Adtech

The Canaries of Marketing’s AI Revolution

Ted McNulty - October 8, 2025

Performance marketers are signaling the next big shift — in-housing, AI automation, and accountability are redefining how modern marketing gets done.

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