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Saturday, April 11, 2026
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AUTHOR NAME

Vanshika Rastogi

Vanshika is a Correspondent and content writer with a keen interest in consumer psychology, Datatech and Martech. She has been a keen researcher and loves to pen down compelling and thought-provoking stories for businesses.
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Attribution

How Are Marketing Attribution Models Helping Brands Drive ROI?

Vanshika Rastogi -
Marketing attribution models help marketers get insights into their marketing efforts, further prompting them to restructure their strategies. Here is everything you need to...
Customer Data Platform (CDP)

Top 8 CDP Innovations in 2023 That Grabbed Attention

Vanshika Rastogi -
Customer Data Platform (CDP) market is forecasted to reach USD 19.7 Billion by 2027, encouraging technology partners to innovate their CDP tools. We’ve gathered...
Campaign Orchestration

5 Innovative Holiday Marketing Campaigns of 2023

Vanshika Rastogi -
Around 30% of consumers will shop for gifts this holiday season year-round by 2026, encouraging brands to plan innovative holiday marketing campaigns. As an outcome, they extract valuable insights from customer data to shape their marketing objectives.
Martech

Does the EU AI Act Pose a Threat to the Tech and Business Landscapes?

Vanshika Rastogi -
The EU AI Act is poised to impact the utilization of specific AI tools by enterprise businesses, particularly those employed in decision-making processes. 62% of...

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