Bed Bath & Beyond will acquire The Brand House Collective in a $26.8M stock deal, aiming to streamline costs, boost omni-channel retail, and expand high-conversion formats.
Bed Bath & Beyond, Inc. and The Brand House Collective, Inc. announced that they have reached a definitive merger agreement under which Bed Bath & Beyond will acquire The Brand House Collective.
The transaction implies an equity value of approximately $26.8 million, based on the companies’ closing stock prices on November 21, 2025. The deal, which includes Brand House Collective stock already held by Bed Bath & Beyond, reflects an exchange ratio of 0.1993 shares of Bed Bath & Beyond common stock for each Brand House Collective share.
Building the “Everything Home” Strategy
Marcus Lemonis, Executive Chairman of Bed Bath & Beyond, positioned the acquisition as a major step toward building a profitable, growth-oriented “Everything Home” company.
“The power of this deal comes from a more efficient and productive engagement with the consumer, while extracting over $20 million in duplicate costs,” Lemonis stated. He emphasized that the most valuable part of the transaction is the incoming talent and leadership, which will help infuse the company’s marketplace business with a stronger focus on product and consumer experience.
The merger combines Bed Bath & Beyond’s iconic home brands and digital reach with The Brand House Collective’s proven merchant-led model and operational discipline in store conversions. Early results from converting existing Bed Bath & Beyond stores using this new format have shown double-digit sales growth shortly after reopening, validating the opportunity to scale a high-conversion retail model across the broader store fleet.
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New Leadership and Omni-Channel Focus
Upon closing, Amy Sullivan, currently CEO of The Brand House Collective, is expected to step into a new role as Chief Executive Officer of the newly organized Beyond Retail Group division. She will oversee all omni-channel retail operations, including merchandising, stores, digital commerce, and customer experience across Bed Bath & Beyond’s entire brand portfolio, which includes Bed Bath & Beyond, buybuy BABY, Overstock, and Kirkland’s Home brands.
Lemonis endorsed Sullivan, noting her central role in the companies’ partnership over the past year. “She is the right leader for this division because she understands the customer and will execute on my standard for customer focus, brand consistency, merchandising excellence, and operational rigor,” he commented.
Sullivan reinforced the strategy, saying the combined entity strengthens the company’s financial footing. “Our focus is clear: we will put the customer at the center of every decision, differentiate our brands with intention, and accelerate customer growth and lifetime value in ways that drive meaningful revenue and sustainable profitability,” she said.
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Driving Cost Efficiency and Profitability
The combined company anticipates unlocking at least $20 million in cost eliminations by removing duplicated functions, overlapping systems, and operational inefficiencies across logistics, technology, and administrative support.
This cost-reduction strategy is core to creating a more profitable platform, allowing the company to reinvest in growth initiatives, including digital enhancements, advanced customer acquisition strategies, and the expansion of high-conversion store formats.
In addition to streamlining corporate costs, the company has identified more than 40 underperforming or non-strategic stores for closure in early 2026. These closures are intended to optimize inventory and support bottom-line financial improvement as part of the broader efficiency strategy.
