Canto has expanded its DAM for Products platform with new Shopify and Amazon integrations, helping brands sync product assets and metadata across e-commerce channels automatically.
Canto, a digital asset management platform, announced Tuesday an expansion of its DAM for Products offering, adding new integrations with Shopify and Amazon as brands struggle to keep product content accurate and consistent across a growing number of e-commerce and retail channels.
The new integrations allow brands to synchronize product images, metadata and attributes from Canto directly into their Shopify and Amazon storefronts, eliminating manual uploading and ensuring that every product page reflects current, brand-approved content. The company said it is also expanding its partner ecosystem with additional syndication partnerships to help customers distribute product assets across further channels.
The announcement comes as the operational complexity of managing product content across e-commerce platforms, social marketplaces and retail channels has grown significantly. Marketing, e-commerce and creative teams routinely lose time chasing assets, correcting channel inconsistencies and manually pushing updates across multiple storefronts — a problem that compounds as the number of channels increases.
“Getting product content right across every channel is one of the hardest operational challenges brands face, and the cost of inconsistency compounds the more channels you add,” said Alan Beiagi, Canto’s chief product and technology officer. “DAM for Products gives brands the infrastructure to move faster without sacrificing accuracy or consistency.”
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Christine Baker, senior graphic designer and production lead at Marini SkinSolutions, said the platform had resolved a fragmentation problem the company had previously managed through spreadsheets, emails and document files. “Before Canto DAM for Products, our product data was scattered across Word documents, spreadsheets and team conversations, which created a real risk of using outdated or incorrect information,” she said. “Now we can keep our product imagery and data in one place and ensure updates are reflected in Shopify.”
DAM for Products is built on Canto’s existing digital asset management platform and connects product images, stock-keeping units and attributes in a single system, activating them across channels automatically. Canto Media Publisher, a component of the platform, delivers approved assets via content delivery network at the speed and scale that commerce operations require.
