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Wednesday, September 23, 2026
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AUTHOR NAME

Khushbu Raval

Khushbu Raval is a Senior Correspondent and Content Strategist at Vibe Media Group, specializing in AI, Cybersecurity, Data, and Martech. A keen researcher in the tech domain, she transforms complex innovations into compelling narratives and optimizes content for maximum impact across platforms. She's always on the hunt for stories that spark curiosity and inspire.
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People

Delight.ai’s John Kim on Building an AI That Remembers

Khushbu Raval -
Delight.ai's John Kim on the line between an AI that delights and one that feels like surveillance — and how Trust OS keeps agents in check.
CX Metrics

Target’s Brand Score Was Sinking Before the Clown Did

Khushbu Raval -
Target's Halloween costume backlash grabbed headlines, but the data shows a three-year pattern of self-inflicted brand damage — and a recovery narrative that just took another hit.
People

Talkdesk’s Munil Shah on Why “Humans vs. AI” Is the Wrong Fight

Khushbu Raval -
Munil Shah, Talkdesk's Product Chief on separating real agentic AI from marketing, the hybrid workforce, obsolete CX metrics, and shared accountability for AI decisions.
People

AI Should Remove Friction, Not Human Connection

Khushbu Raval -
Talkdesk's VP of AI, Pedro Andrade, on what's actually changed in contact center AI, the Klarna lesson, and why deployment strategy beats technology every time.
People

HubSpot’s Aja Frost on Marketing in the Age of AI Search

Khushbu Raval -
HubSpot's Aja Frost on why the website is now the last stop on the buyer journey, what AI has done to paid media, and the tension of selling AI to marketers.
Campaign Orchestration

How Brands Turned the World Cup Into a Cultural Play

Khushbu Raval -
The top 5 brand campaigns of the 2026 World Cup — from Adidas to LEGO — show how marketers are trading hard sales for cultural immersion.
People

The Hidden $71 Billion Crisis in Digital Advertising

Khushbu Raval -
Lunio CEO Nick Morley on why click fraud is the wrong frame, how AI automates bad decisions faster, and who benefits from the industry's silence.
People

Are We Using AI to Help Customers or Avoid Them?

Khushbu Raval -
Rodrigo Aviles on why CX is a mindset, not a department, what broke first at Hyundai, and the question no one in the audience ever asks, but should.
Martech

Brands Are Making ‘No AI’ Their Biggest Selling Point

Khushbu Raval -
From Starbucks retiring its NomadGo inventory AI to Dove's pledge against AI-generated images, brands are discovering that the most powerful marketing move in 2026 is being visibly, defiantly human.
People

The CIO Who Says Governance Can Actually Speed Up AI

Khushbu Raval -
Optimizely's CIO makes the case that responsible AI isn't a brake on innovation — it's the only thing that makes innovation last.
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