Roborock becomes the official cleaning partner of Real Madrid. From AI-robotic arms to 15 Champions League titles, “The Greatest” meets “The Greatest.”
Real Madrid has spent over a century collecting silverware, but its latest signing is more interested in the dust sitting beneath the trophy case.
In a move that brings high-tech domesticity to the world of elite athletics, Roborock, the global titan of home robotics, announced a strategic partnership on Friday with Real Madrid. The deal, themed “The Greatest Meeting The Greatest,” installs Roborock as the official global partner in the vacuum cleaning category for both the men’s and women’s first teams.
The alliance was formalized at the Santiago Bernabéu Stadium by Roborock President Quan Gang and Real Madrid’s Director of Institutional Relations, the legendary Emilio Butragueño.
Galácticos of the Living Room
The partnership marks a collision of two worlds defined by relentless performance. While Real Madrid boasts a record 15 Champions League titles, Roborock has climbed its own table, recently named by IDC as the world’s top-selling robotic vacuum brand.
Roborock’s rise has been fueled by its pioneering Laser Distance Sensor (LDS) technology—the digital “eyes” that allow its units to navigate complex home environments. Its latest flagship, the Saros Z70, even features an AI-assisted robotic arm designed to pick up stray socks and papers—a feat of coordination that any midfielder would admire.
“At Roborock, we believe true innovation exists to free people’s time,” said Mr. Quan. “We are proud to partner with a club that represents the highest standard of excellence and precision.”
A Clean Sweep on the Global Stage
Fans can expect to see Roborock’s branding integrated into the Bernabéu’s digital displays and featured in player-led storytelling campaigns. The collaboration will also extend to the Real Madrid Foundation, where the two organizations will work to create cleaner, safer environments for children and families.
The joint venture will make its public debut at CES 2026 in Las Vegas from January 6 to 9. Attendees will be able to interact with immersive displays that blend the club’s sporting heritage with Roborock’s vision for the “Real Smart” home.
For Mr. Butragueño, the deal is a natural fit for a club that prides itself on constant evolution. “We share core values such as the pursuit of excellence and leadership,” he said. “We are confident this marks the beginning of a rewarding and long-lasting relationship.”
As Real Madrid continues to chase its next trophy, it seems they have finally found a partner capable of keeping the pitch—and the fans’ living rooms—unusually tidy.
