This integration enables fully transcoded creatives to be available directly in Google Ad Manager’s Creative Repository without the need to transcode real time.
Clinch, a dynamic ad serving and personalization and creator of Flight Control, an omnichannel campaign activation platform, announced its integration with Google Ad Manager’s Creative Transcoding API, allowing videos to be served to various media owners that utilize Google Ad Manager DAI.
“Our partnership with Google represents a significant step forward in streamlining ad campaigns and making ad serving more efficient and effective,” said Charel MacIntosh, Head of Business Development and Strategic Partnerships at Clinch. “This collaboration allows us to continue to deliver personalized video ad content with the utmost efficiency, enhancing the viewing experience for users while ensuring better outcomes for advertisers and publishers.”
This integration enables fully transcoded creatives to be available directly in Google Ad Manager’s Creative Repository without the need to transcode in real time when requested, and ready to serve via Dynamic Ad Insertion. This ensures that advertisers’ personalized video ad content is optimally prepared for server-side ad serving calls and seamlessly integrates into publishers’ content streams.
