The Data Intelligence Platform combines industry-leading data management, governance, and data sharing with enterprise-ready generative AI and machine learning (ML) tools to gain insights from customer interactions.
Databricks, a Data and AI company, launched the Data Intelligence Platform for Communications, a unified data and AI platform tailored for telecommunications carriers and network service providers. With the Data Intelligence Platform for Communications, Communication Service Providers (CSPs) benefit from a unified foundation for their data and AI, and can gain a holistic view of their networks, operations, and customer interactions without sacrificing data privacy or confidential IP. Built on an open lakehouse architecture, the Data Intelligence Platform for Communications combines industry-leading data management, governance, and data sharing with enterprise-ready generative AI and machine learning (ML) tools.
Andy Markus, Chief Data Officer at AT&T, said, “At AT&T, data and AI are core to how we deploy, support, defend, and accelerate connectivity. With the Databricks Data Intelligence Platform, we’re unifying data and AI to drive more innovation, enrich our products, and develop new capabilities for our customers. Combining the lakehouse architecture with generative AI also helps us democratize data and AI across our organization while maintaining a ‘single source of truth.’ We’ve created an enterprise-wide environment in which tens of thousands of employees interact with AI tools to make data-driven decisions that better serve our customers.”
Steve Sobel, Global Industry Leader for Communications, Media and Entertainment at Databricks, said, “The need for a modern and unified data analytics and AI platform has never been greater. The Data Intelligence Platform for Communications was designed to meet the dynamic needs of customers at scale, while delivering enterprise-grade security and intelligently reducing costs to operate. It seamlessly creates avenues for CSPs to personalize, monetize, and innovate in the communications industry to decrease churn, improve service, and create new revenue streams with data they already have.”
The Communications industry is undergoing one of the most significant periods of change in its history – marked by a dramatic increase in global traffic and a need for more network equipment, compounded by consumer demands for higher quality services and customer experiences (CX). Databricks created the Data Intelligence Platform for Communications to help organizations navigate these dynamics, empowering CSPs to better forecast market trends, predict demand patterns, monetize their data as a product, and democratize data insights to all employees, regardless of technical expertise. Early adopters of the Data Intelligence Platform include industry leaders like AT&T, which leverages the platform to protect its customers from fraud and increase operational efficiencies.
