The collaboration aims to create new opportunities for brand storytelling by leveraging Meldman’s diverse background in film production, podcasts, comics, marketing, events, and gaming with Lineage’s decades of excellence in digital marketing and branded content.
Double Down Pictures, a multimedia entertainment company led by Will Meldman, and Lineage, an agency recognised for its digital content in sports and music, announced a formal partnership expanding Double Down’s capabilities into the world of branded content.
The collaboration aims to create new opportunities for brand storytelling by leveraging Meldman’s diverse background in film production, podcasts, comics, marketing, events, and gaming with Lineage’s decades of excellence in digital marketing and branded content.
Known for producing films such as “The Resort” and the acclaimed short film “Tribes,” Double Down is a multifaceted media company with an active pipeline of upcoming projects, their latest slated for production in 2024. The company was built on Meldman’s ability to merge cinematic storytelling with a deep understanding of brand strategy. The company’s ties to influential brands, both established and emerging, open new opportunities for it to grow the new division and offer clients best-in-class services.
“Our collaboration with Lineage isn’t merely a partnership; it’s a powerful expansion for Double Down Pictures and our official foray into brand storytelling,” said Will Meldman, CEO of Double Down. “In Lineage, we found a like-minded partner that will supercharge our capabilities, allowing us to offer clients a vast array of services that enhance their content to create compelling, impactful, and screen-worthy narratives.”
The partnership will offer Double Down a full suite of services such as story development, production, animation, graphics, amplification strategy, events and more. Powered by state-of-the-art technology and supported by Lineage’s award-winning creative team, the partnership aims to offer brands nuanced and immersive narratives that resonate on-screen and beyond.
“Will is one of those rare people with the ability to intertwine the raw emotion of filmmaking with the precision of brand strategy, making him a unique force in the industry,” said Anthony Rodriquez, CEO of Lineage.
“Partnering with Will and the team at Double Down represents yet another step we’re taking in our mission to blend the art of cinema with branded content, crafting stories that captivate and resonate on every level.”
Double Down and Lineage will begin their partnership by collaborating with the organic hydration sports drink Recover 180 to devise innovative event and content strategies. Concurrently, they are engaged with Spring Place, a collaborative workspace and social club, to orchestrate a series of events centered around building unique intellectual properties. The team is also set to elevate this year’s LA Comic-Con, enhancing its brand presence through strategic brand, celebrity, and media partnerships.
