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Friday, April 17, 2026
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digital marketing

Adtech

AdTech 2025: AI and Data Drive Marketing’s Future

Natasha Desai -
Explore AdTech's 2025 trends: AI, programmatic growth, data privacy shifts, & attention-based metrics. Learn how these innovations reshape marketing.
Martech

5 Underrated Tools to Boost Your B2B PPC Performance

MartechView Editors -
Discover five powerful yet underrated tools to optimize your B2B PPC campaigns, improve conversions, and maximize ROI. Elevate your PPC strategy today!
Adtech

Why Does Click-through Rate Matter?

MartechView Editors -
Why CTR matters in digital marketing, how it impacts ad performance, and strategies to boost it for better targeting, higher ad rank, and campaign success.
News

Gen Z’s Ad Tolerance Grows, but Trust Remains Low

MartechView Editors -
Younger consumers have low trust in social media ads despite higher ad tolerance. Brands must create engaging, relevant content to build trust.
News

Kroger’s New Measurement Model Aligns with IAB Standards

MartechView Editors -
Kroger's new measurement model uses first-party data to help brands understand the full funnel impact, driving more relevant experiences for audiences.
News

Making Science Completes Acquisition of UCP

MartechView Editors -
United Communications Partners Inc. has successfully merged with Making Science Marketing & Adtech, SLU, a wholly-owned subsidiary of Making Science.
Adtech

Google Rethinks Cookie Apocalypse: A New Approach to Online Advertising

Khushbu Raval -
Google scraps plans to kill cookies! Discover the new approach to online advertising that prioritizes privacy and explores what this means for advertisers.
People

Customization vs. Efficiency: Can Banks Have Both in the Digital Age?

Khushbu Raval -
Traditional banks face disruption. Explore the five key trends shaping digital banking and how to navigate transformation for a seamless customer experience.
People

The Top 10 CMOs Shaping the Texas Business Landscape

Khushbu Raval -
Uncover the top 10 CMOs leading the Texas business charge! These marketing mavericks are pushing boundaries, using data and tech to craft innovative campaigns...
News

Innovid Enables Self-Service Creation of Interactive CTV Ad Experiences

MartechView Editors -
Innovid announced its self-service creation of interactive CTV ad experiences for live-streaming events at scale.  Innovid, an independent platform for creating, delivering, measuring, and optimizing...
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