Stockholm startup Epiminds raises $6.6M to launch Lucy, a multi-agent AI system that automates end-to-end marketing and empowers agency creativity.
Stockholm-based Epiminds, which develops multi-agent AI systems to run marketing end-to-end, emerged from stealth with $6.6 million in funding. Lightspeed Venture Partners led the financing with participation from EWOR, Entourage, and high-profile angels, including the former CMO of Booking.com.
Agencies face pressure from both clients and operations as clients expect greater transparency, faster reporting, and measurable ROI on tighter budgets. At the same time, internally, fragmented data hinders decision-making, and AI adoption remains uncertain. Traditional responses like hiring more specialists, adding dashboards, or reacting after problems arise raise costs and complexity without fixing core inefficiencies or preparing for the future. Epiminds addresses these issues.
Founded in 2025 by Google and Spotify alums, Elias Malm and Mo Elkhidir, respectively, the company builds multi-agent AI systems that agencies can train and evolve. Its core product is Lucy, an AI marketing manager coordinating over 20 specialized agents across reporting, optimization, budget pacing, bidding, and creative.
Agencies can onboard a client in under 30 seconds and immediately deploy an AI team to run campaigns end-to-end. Lucy and team not only surface insights but execute them, learn each agency’s playbooks, and proactively monitor accounts to flag risks before performance declines.
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According to Mo Elkhidir, marketers are increasingly expected to achieve more with fewer resources:
Lucy and her team take on the busywork so that marketing talent can do their best work. This is not about replacing creativity; it’s about giving it room to flourish.
Agencies using Epiminds report faster onboarding, improved performance, reduced wasted spend, and more time for creative and strategic work. The multi-agent system manages routine tasks, including reporting and pacing, as well as audits, innovative analysis, competitive insights, and strategic planning. By linking insights to execution across platforms, Lucy can increase output without additional headcount.
The product targets a gap in the market. Legacy dashboards and optimizers are siloed and manual, while point AI tools address narrow problems without coordination. Epiminds’ multi-agent approach provides an integrated, adaptive system that learns and improves over time.
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Elias Malm added:
Our vision is simple. We’re building Epiminds because we see where marketing is headed. The future is about dynamic, agentic teams that analyze, plan, execute, and continually improve in real-time. Every marketer should have access to a 24/7 AI workforce that frees up their time for creativity and strategy. Our goal is to give them that future, today.
Looking ahead, Epiminds plans to expand Lucy’s capabilities through additional integrations, increase the level of autonomy, and enhance its self-improving capabilities. Each new feature strengthens the entire system, creating a network effect where every agency benefits from smarter, more capable AI.
