This acquisition augments First Insight’s existing decision-making capabilities with even more robust, discrete, and actionable data insights.
First Insight, Inc., a Voice of the Customer (VoC) retail solutions, announced its acquisition of SnapRetail, a Pittsburgh-based, digital marketing platform aimed at boosting in-store traffic and online sales programs for retailers and brands. Details were not disclosed.
Greg Petro, CEO of First Insight, said, “This acquisition augments our existing decision-making capabilities with even more robust, discrete, and actionable data insights. We expect future acquisitions that will further fortify our ability to amplify retail operational outcomes. SnapRetail’s innovative consumer engagement programs are aligned with and will seamlessly integrate into First Insight’s consumer-centric expertise, adding depth and muscle to our data capabilities aimed at converting consumers into loyal customers.”
The SnapRetail acquisition follows the recent launch of First Insight’s MY INSIGHT mobile app, a core enhancement to the InsightSUITE platform, empowering retail decision-makers with rapid, private, and simplified assortment building and rationalization capabilities.
Unlike traditional market research tools that depend on historical and current data to forecast general trends, demand, and pricing, InsightSUITE actively engages targeted consumer segments, delivering precise, predictive analytics within hours, thereby placing the consumer at the heart of every retail decision—from strategic planning to product development, pricing, planning, and marketing—resulting in verifiable increases in sales and profit margins.
