Retailers know what you bought. They rarely know why. A look at why asking customers directly may outperform tracking them — and rebuild trust along the way.
Bloomreach is a launch partner for Databricks CustomerLake, connecting its Loomi marketing agent to unified, governed customer data for personalization.
Publicis Groupe is acquiring data collaboration platform LiveRamp for $2.2 billion, betting that proprietary data co-creation is the next frontier of AI-driven marketing.
Retailers tightening return policies to combat $850 billion in annual losses may be solving the wrong problem — and alienating the loyal customers they can least afford to lose.
Personalized marketing builds loyalty — but one misread data point can cost you a customer forever. Here is where the line is, and how to avoid crossing it.
