Personalization and Customer Segmentation

Bloomreach's new Sidekick extension lets Shopify merchants ask plain-language questions about search rankings directly within their admin panel.

Bloomreach is a launch partner for Databricks CustomerLake, connecting its Loomi marketing agent to unified, governed customer data for personalization.

Publicis Groupe is acquiring data collaboration platform LiveRamp for $2.2 billion, betting that proprietary data co-creation is the next frontier of AI-driven marketing.

AI helps merchandisers surface hidden winners, cut opportunity cost, and act on catalog signals before the window closes.

Users never think about what makes an app feel effortless. That is exactly the point.

Retailers tightening return policies to combat $850 billion in annual losses may be solving the wrong problem — and alienating the loyal customers they can least afford to lose.

Personalized marketing builds loyalty — but one misread data point can cost you a customer forever. Here is where the line is, and how to avoid crossing it.

Yahoo launches MyScout, a fully personalized homepage inside its AI answer engine — pulling in mail, stocks, sports, and news in one configurable view.

Bloomreach CEO Raj De Datta on agentic commerce, AI-powered shopping, and why the future of retail will move beyond the traditional website.

Xometry launches new AI lead-time prediction and personalized pricing models to improve manufacturing speed, sourcing accuracy and delivery reliability.