The platform enables revenue teams to enrich leads for sales outreach and marketing retargeting campaigns.
FunnelStory, a provider of product analytics for go-to-market (GTM) teams, launched the artificial intelligence-powered Product Funnel Intelligence Platform for Revenue Teams to help them prioritize leads and deals with the highest probability of winning.
FunnelStory ingests structured and unstructured customer activity data to develop revenue intelligence to do the following:
- Enable sales teams to track and prioritize PoCs/trials/renewals, introduce predictability in sales forecasts, and identify risks and opportunities in real time. This information can be delivered to CRM systems.
- Enrich/prioritize leads for sales outreach and marketing retargeting campaigns. The marketing team can create automated lifecycle nudges, build retargeting campaigns, and enrich the CRM to achieve customer adoption, engagement, and retention.
“Most internal systems are designed by engineering teams for their own needs and requirements, rendering them useless from day one for sales and marketing teams,” said Alok Shukla, Co-founder and CEO of FunnelStory, in a statement. “We started FunnelStory to deliver revenue teams the exact product revenue intelligence they need. In fact, most of our customers are able to set up their data sources and extract value in less than 45 minutes.”
