attribution

New drag-and-drop, cohort targeting, and widgets in Amplitude Web Experimentation empower marketers to test faster and optimize with AI-driven insights.

Explore how AI-powered ads are turning digital shoppers into in-store buyers, boosting foot traffic, leads, and ROI for retailers in 2025.

As mobile commerce surges, brands must rethink tracking. Learn how to fix attribution gaps and unlock growth with SDKs, MMPs, and smarter partner strategies.

Work and life overlap, making unified identity profiles essential. Learn how Ideal Person Profiles help marketers deliver smarter, cross-channel engagement.

Lifesight launches a partner program to scale incrementality-based measurement, helping agencies drive smarter marketing ROI beyond clicks and MTA.

Marketing leaders turn to Marketing Mix Modeling (MMM) for better ROI and strategy optimization, aided by genAI, to overcome challenges in digital attribution.

LinkedIn updates its Conversions API & Revenue Attribution Report, enabling better ad targeting, CRM integration, and improved campaign performance.

Allant Group bolsters its data marketplace with Speedeon's life event data, giving marketers richer insights for audience targeting and personalized campaigns. This integration allows...

The companies introduced a no-code solution that enables TikTok advertisers to capture leads from TikTok and transfer them directly to Salesforce Marketing Cloud. TikTok unveiled...

The enhanced capabilities improve ad performance and effectiveness, save time, and lower costs by precisely targeting desired audiences. MediaGo, a deep learning-based intelligent advertising platform...