Hepsiburada plans to develop streamlined marketing strategies and consolidate strategic marketing activities.
Hepsiburada, a Turkish e-commerce platform, announced the relaunch of HepsiAd, its retail media network program, as part of the company’s strategy to extend its services beyond Hepsiburada’s platform and offer its commercial and technological capabilities to other retailers.
Hepsiburada, via its HepsiAd platform, plans to develop streamlined marketing strategies and consolidate strategic marketing activities comprising various channels into a single platform through approved and secure data communication channels and digital advertising technologies.
HepsiAd strives to allow its partners to reach their target audience at the right time through the right channel and to increase their visibility through the use of a wide range of tools, ranging from in-platform communication to social media channels and from outdoor to thematic channels.
Addressing Hepsiburada’s marketing solutions, HepsiAd and Marketing Communications Group Director, Onur Gargılı ,said, “Retail media network, which is considered the third big wave of digital marketing, is a globally nascent industry. With HepsiAd, our main goal is to enable our partners to reach their target audiences at the right place and time, with more efficient marketing spending, and to support them in boosting their sales and profitability. Each month, Hepsiburada hosts more than 210 million visitors on average on its platform. We connect our partners with their target audience using 14 different communication channels. Our main goal is to ensure efficient and effective advertising spending for our business partners and this serves Hepsiburada’s vision of leading the digitalization of commerce.”
