iFOLIO announces a new Campaign Analytics service


iFOLIO, an innovator in personalized digital marketing, announced a new campaign analytics service.

With the service, Campaign managers can build, send, and measure a personalized campaign to both email and text messages from a single application.

Teams often need help to pull data from different sources to measure their marketing efforts. iFOLIO Campaign Analytics registers key measures of campaign conversion from engagement time, to clicks on links, and even individual heat maps of interest. It also incorporates deliverability data and registers opt-outs and bounces. The solution optimizes a team’s productivity and helps to connect to customers and grow opportunities with data intelligence.

In the last 6 months, iFOLIO has deployed more than 109 product and service updates to help teams increase sales productivity and grow digital engagement with customers. In that time, the iFOLIO platform has more than doubled the number of live sites it powers, catapulting the total to over 2 million sites live and growing every day. 

“Delivering true personalization requires a relentless focus across channels. At iFOLIO, we are continuing to help teams connect, engage, and convert with data analytics to power their messaging strategies,” said Jean Marie Richardson, CEO, iFOLIO.