The strategic collaboration marks a significant step in revolutionizing how large consumer brands integrate, analyze, attribute, and extract insights from large marketing datasets.
Improvado, an AI-powered marketing analytics and insights platform, has announced a formal partnership with South by Southwest Conference & Festivals as their official Marketing Analytics Partner. The strategic collaboration marks a significant step in revolutionizing how large consumer brands integrate, analyze, attribute, and extract insights from large marketing datasets.
Daniel Kravtsov, Co-Founder & CEO at Improvado, said, “While we are overjoyed to be working with SXSW as its official partner, we are especially looking forward to engaging with the vibrant SXSW community and exploring new frontiers—and new problems to solve—in the broader marketing analytics space.”
Bryan Culver, Director of Digital Marketing at SXSW, said, “SXSW is proud to partner with Improvado as this year’s Official Marketing Analytics Partner. With the evolving state of data and privacy, SXSW needed a reporting platform that provides the tools and guidance to unify our data into actionable insights. Improvado was the obvious choice, empowering us to be agile in our decision-making and inform our business strategies.”
As an Official Partner, Improvado will showcase AI-powered analytics and insights solutions at this year’s SXSW Creative Industries Expo. Attendees will be able to experience first-hand the marketing technology Improvado is known for today and a new suite of proprietary AI tools built on the company’s newly released AI Marketing Intelligence Core.
