Kargo and Ovative powered American Eagle’s back-to-school campaign with personalized CTV, web, and social ads, achieving a 2x sales lift.
Kargo, the leading creative optimization platform, and Ovative Group, collaborated to power the back-to-school American Eagle Outfitters campaign, driving data-driven cross-channel creative optimizations spanning Connected TV (CTV), web, and social media delivering the highest increase in media performance for American Eagle in 2024.
By leveraging Kargo’s technology, American Eagle achieved a 2x lift in sales and a 6-point increase in purchase intent, outperforming industry norms. The key to the campaign’s success was the dynamically personalized CTV ads fueled by real-time data, including product details, prices, promotions, reviews, audience attributes, and location—configured, optimized and delivered in real-time to consumers that captivated on the big screen.
Kargo’s Lighthouse and Runway ad formats on digital display further amplified American Eagle’s fall trends, surfacing personalized apparel recommendations that drove a 2x increase in ROAS and a 3-point boost in brand consideration. The launch of Kargo’s breakthrough new format, Promomax, allowed American Eagle to maximize promotions across three critical stages—retargeting, conquesting, and prospecting—resulting in a 6x increase in ROAS, along with a 3-point lift in both purchase intent and brand consideration.
“With Kargo, we were able to deliver the right product to the right audience with the right format at the right moment—whether on the big screen or across digital channels,” said Craig Brommers, Chief Marketing Officer, American Eagle Outfitters. “Kargo’s breakthrough commerce media platform engaged our core consumers, driving record performance on CTV and beyond.”
Also Read: AI’s Human Paradox: Emotion Trumps Algorithm
Kargo’s unique suite of CTV formats provided American Eagle with new capabilities around personalization, creative variation and impact. By dynamically tailoring media based upon real-time signals, American Eagle unlocked a new level of precision marketing, ensuring a personalized brand message, that drove strong quarterly results.
