Klaviyo and Shopify expand their integration with Locale Aware Catalogs, helping global brands deliver localized experiences across markets from a single platform.
Klaviyo and Shopify have deepened their product integration to better serve growing global brands. The expanded interoperability helps enterprises unify customer data across regions and deliver consistent, localized experiences worldwide.
Global e-commerce sales are forecast to reach $6.4 trillion in 2026 as international expansion becomes a critical growth lever for modern retail. To compete globally, businesses need more than localized storefronts — they need infrastructure that keeps commerce and customer data connected in every market.
Until now, localized product data often stopped at the storefront, forcing marketing teams to manage separate catalogs or build manual workarounds to avoid regional errors. Klaviyo’s customer relationship management platform now offers a fully synchronized, multi-market data foundation that natively integrates Shopify Markets’ localized catalog data.
That foundation includes a new feature called Locale Aware Catalogs, which automatically syncs translated content, regional pricing, currency and market-specific URLs into Klaviyo. The tool powers personalized experiences across Klaviyo’s marketing and customer service products without requiring multiple catalogs or complex manual workarounds.
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One Global Store, Hyperlocal Experiences
Locale Aware Catalogs feeds the right product information to Klaviyo’s AI-powered tools — including Smart Translations and Personalized Send Time — so brands can reach each customer in the language and currency of the market where they are shopping.
According to a recent IDC Business Value Executive Summary, brands using Klaviyo and Shopify together saw 73% revenue growth over three years, underscoring the impact of a tightly connected platform.
Andrew Bialecki, co-founder and chief executive of Klaviyo, said: “Our partnership with Shopify is built on a shared vision to make brands more successful as they scale globally. Shopify enables merchants to sell anywhere, and Klaviyo helps make every customer relationship more valuable. Innovations like Locale Aware Catalogs allow merchants to access Shopify Markets in Klaviyo, helping businesses run one global strategy while delivering experiences that feel truly local in every market — reducing operational overhead for global teams in the process.”
With Shopify Markets natively integrated in Klaviyo, global brands gain several capabilities: automated, localized content showing the correct language, currency and pricing for every product in an email or text; smart regional filtering that ensures shoppers see only recommendations available in their specific market; and automatic product links that direct customers to the correct localized storefront. Brands also benefit from unified global workflows using a single marketing template that dynamically adapts to a customer’s location and language, as well as a fully localized Customer Hub that inherits each shopper’s Shopify Markets settings — from recently viewed items to order history and support content.
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Expanding International Growth Through Partnership
“Maintaining a seamless and localized customer experience is critical,” said Marc Le Roux, chief executive of Reebok Europe. “Shopify Markets gives us the infrastructure to localize our storefront, and with Klaviyo’s Locale Aware Catalogs, that same accuracy carries through to our marketing and customer engagement.”
Atlee Clark, vice president of partnerships at Shopify, added: “Extending Shopify Markets’ infrastructure into Klaviyo makes it easier for merchants operating across multiple regions and channels to scale internationally. This is our ecosystem at its best: native integrations that help merchants reach more customers globally, without added complexity.”
Klaviyo said it is committed to expanding its Shopify integration as the platform evolves its Markets capabilities, ensuring brands can immediately activate new commerce data within their CRM.
