Madhive and LifebrandsD2C partnered to use AI-powered CTV targeting, resulting in a 2.1x increase in homepage visits and a 32% decrease in CPA for a finance client.
Madhive, the leading technology company for locally connected television (CTV) advertising, today released results from an AI implementation on CTV conducted in partnership with performance marketing agency LifebrandsD2C. Using Madhive’s proprietary AI targeting capabilities, LifebrandsD2C helped a client in the finance-sector optimize CTV ad spend against full-funnel KPIs.
For the campaign, Madhive deployed its Lookalike+ feature, currently in development, enabling LifebrandsD2C to leverage AI-driven behavioral analysis and transcend traditional lookalike modeling. As a result, the agency was able to incorporate a broader range of data such as search behavior, social media activity, and online interactions to identify high-intent audiences.
This comprehensive data-driven approach allowed Madhive and LifebrandsD2C to identify new prospects with a high likelihood of conversion, ensuring that ads reached the most relevant audiences while minimizing wasted spend.
Lookalike+ outperformed human-generated targeting and demonstrated the impact of AI on advertising efficiency and audience engagement. These impressive results include:
- 2.1x increase in homepage visits
- 1.6x increase in form completions
- 32% decrease in cost per acquisition (CPA)
These results significantly influenced the client’s decision to increase investment in top-of-funnel CTV prospecting, reinforcing the effectiveness of AI-driven solutions in maximizing return on advertising spend.
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“We were able to set up the campaign quickly, and the support we received from Madhive was invaluable,” said Rick Griswold, VP of Data Analytics at LifebrandsD2C. “The performance of Lookalike+ exceeded our expectations and played a key role in driving our client’s results.”
