Startup Mega raises $11.5M to expand an AI-driven marketing platform designed to replace agencies and automate growth for small and midsize businesses.
Mega, a Brooklyn-based startup developing AI-driven marketing software for small and midsize businesses, has raised $11.5 million in Series A funding to expand its platform, which the company says can automate many of the services traditionally provided by marketing agencies.
The round was led by Goodwater Capital with participation from Andreessen Horowitz, Atreides, SignalFire and Kearny Jackson. The funding also included investments from WNBA players Diana Taurasi, Breanna Stewart, Kelsey Plum and Nneka Ogwumike.
Mega’s platform uses a network of artificial intelligence agents designed to manage marketing functions such as search engine optimization, paid advertising, website management and emerging AI-driven discovery channels. The company says the system can plan, execute and optimize campaigns continuously, allowing businesses to run marketing programs even without active management.
The startup is targeting companies generating roughly $500,000 to $20 million in annual revenue, a segment that often struggles to compete with larger businesses in increasingly complex digital marketing environments.
For many smaller companies, marketing services are either expensive or inconsistent, according to the company’s founders. At the same time, a growing number of AI marketing tools require business owners to learn and operate sophisticated software systems themselves.
Mega is attempting a different model: delivering marketing execution through software rather than tools.
“Business owners don’t want another AI chat tool that requires hours of prompting,” said Lucas Pellan, Mega’s co-founder. “They want customers. So we built a system that actually performs the work — using AI agents to execute campaigns end to end and continuously improve results.”
From Internal Tools to Startup
Mega’s origins were somewhat accidental.
During the COVID-19 pandemic, Pellan and his team were building a video game company. After experimenting with early generative AI tools following the launch of ChatGPT, they began developing internal software to automate their own marketing processes.
According to the company, the tools dramatically improved performance: organic traffic increased 100-fold while customer acquisition costs fell by roughly 80 percent.
When Pellan shared the tools with other founders, demand quickly followed.
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A Hybrid Model
Mega’s system combines automation with human oversight. The company estimates that about 55 percent of its marketing work is fully automated, while another 35 percent involves AI systems supported by human review. The remaining 10 percent is handled directly by human specialists.
Campaign data feeds back into the platform, allowing the system to refine creative development, audience targeting and bidding strategies across its customer base.
The startup says it has grown rapidly, reaching $10 million in revenue within 10 months. Its clients include businesses in sectors such as home services, healthcare, legal services, e-commerce and software.
In one example provided by the company, a medical spa in Texas increased search traffic significantly using the platform, while a direct-to-consumer health brand generated more than $120,000 in website revenue without increasing advertising spending.
A Large, Fragmented Market
The opportunity Mega is pursuing is sizable. Tens of thousands of marketing agencies serve small and midsize businesses across North America, yet many companies still struggle with inconsistent lead generation and unclear returns on marketing spending.
As digital advertising becomes more complex and costly, the gap between enterprise marketing capabilities and small-business resources has widened.
“Mega represents a fundamental shift in how SMBs approach marketing — from paying for effort to paying for measurable, repeatable growth,” said Vivek Subramanian, partner and chief product officer at Goodwater Capital.
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Looking Ahead
The company plans to expand its platform beyond advertising and search optimization into broader revenue operations for small businesses.
Future capabilities could include email marketing, outbound sales automation, social media management, lead qualification and sales analytics — effectively building what Mega describes as an automated growth infrastructure for smaller companies.
The long-term ambition is to give businesses access to marketing capabilities typically available only to large enterprises — but without the associated costs or operational complexity.
