Basis Technologies Integrates Google Ads Performance Max Campaign Reporting
The Basis media automation platform now accesses real-time ad delivery data from P-Max, providing a streamlined ad experience through an integration with Google Ads.
Basis...
Blueshift Launches Free CDP Starter For Cross-Channel Engagement
It is a comprehensive self-serve CDP offering that can not only unify profiles, but also deliver 1:1 engagement.
Blueshift, the platform for intelligent cross-channel engagement,...
Glance Guided CX Now Available on Genesys AppFoundry
The Glance Guided CX platform can launch immersive experiences from channels, such as voice, chat, and messaging, and enables agents to see what their...
Argano Acquires Profit Velocity
The company expands its portfolio with the acquisition of Profit Velocity's platform for profit acceleration and maximization.
Argano, a global digital consultancy exclusively connecting the...
IAB Releases Report on the Creator Economy Advertising Opportunity
After tracking over 1,000 consumer purchase journeys, the report found that advertising alongside creator content can accelerate the purchase funnel - collapsing the awareness,...
LogRocket Releases Galileo AI
Galileo AI surfaces the most impactful, actionable areas of user struggle and key behavior patterns, guiding product teams on where to invest for minimizing...
Storyblocks Adds DaVinci Resolve Templates to Media Library
The feature allows users to add motion graphics, visual effects, and animated sequences to their videos.
Storyblocks, providers of a subscription-based stock media platform with...
Airwallex Improves Customer Onboarding with Generative AI
The new tool reduces ‘false positives’ by 50% on average, while boosting the number of customers that pass through the onboarding process without human...
AppsFlyer Acquires oolo to Transform AI-Driven Decision-Making for Marketing Teams
The acquisition strengthens AppsFlyer's portfolio of products and services as the company introduces holistic solutions crafted for the interconnected needs of modern marketing, growth...
Bazaarvoice Acquires Granify to Help Retailers Increase Online Conversion, Sales
The acquisition demonstrates Bazaarvoice’s continuing commitment to investing in leading-edge technology to supercharge ecommerce engines to deliver seamless shopper experiences and accelerate revenue lift.
Bazaarvoice,...
