The deal includes measurement of FOX networks across broadcast, cable and free streaming, helping advertisers and agencies reach audiences at scale.
Nielsen, a global company in audience measurement, data and analytics, announced a multi-year renewal agreement with FOX. The deal includes measurement of FOX networks across broadcast (FOX), cable (FS1, FS2, FOX Deportes, Big Ten Network, FOX News Channel, FOX Business Network) and free streaming (FOX Weather) and includes Nielsen ONE Ads measurement across all FOX properties. Also with this agreement, FOX will continue to license Nielsen’s suite of planning and audience measurement solutions to help advertisers and agencies reach audiences at scale for critical live news and sports programming.
Amilcar Perez, Chief Revenue Officer at Nielsen, said, “FOX is at the forefront of providing millions of viewers valuable news, sports and entertainment content, and we value our long-standing relationship with FOX. As we continue to focus on innovating our measurement to meet our clients’ needs, we are proud that clients like FOX choose Nielsen to provide the audience measurement data across digital and linear properties it needs to bring value to its advertiser partners.”
Nielsen also continues to be a measurement provider for digital ad measurement on FOX’s streaming platform, Tubi.
