Following its acquisition of Interpublic, Omnicom unveils its unified strategy and executive team, focusing on AI, identity, and connected commerce powered by the Omni platform.
Omnicom, the newly expanded global marketing and sales powerhouse, announced the strategic structure and executive leadership of its unified organization, following the historic completion of its acquisition of Interpublic on November 26, 2025.
The combination creates a marketing entity positioned to address critical client growth challenges by integrating a comprehensive portfolio of capabilities, all powered by its advanced intelligence platform, Omni.
“I am proud to welcome the people, agencies and clients of Interpublic to Omnicom and create a global community of the best and brightest professionals in the industry,” said John Wren, Chairman and CEO of Omnicom. “Together, we will be the go-to company that shapes how brands grow, people connect and culture evolves.”
The new Omnicom is structured around five strategic advantages designed to offer clients a competitive edge across modern marketing and sales:
- Strongest Media Ecosystem: Leveraging the world’s largest media network, powered by Acxiom RealID™ and ID-less solutions, to unify paid, owned, earned, and commerce channels for measurable, privacy-first growth.
- Most Influential Content: Fusing creativity with intelligence, driven by generative AI, to deliver superior personalized content at scale from an unrivaled roster of award-winning talent.
- Connected Commerce Excellence: Integrating intelligence and marketplace capabilities to directly connect marketing investment to sales performance, accelerating omnichannel growth.
- Enterprise Generative AI Capability: Capitalizing on first-mover partnerships with all leading frontier AI model providers to reengineer client marketing operations for speed and growth.
- Identity Leadership: Anchored by the next generation of Omni and Acxiom RealID™, unifying 2.6 billion verified global IDs to provide an unparalleled, privacy-first understanding of consumers worldwide without relying on third-party cookies.
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New Capability Leadership
The Connected Capabilities will be led by a new executive roster, merging talent from both legacy organizations:
| Area | Leader | Key Agency Reports |
| Omnicom Media | Florian Adamski (Also includes Acxiom) | Hearts & Science, Initiative, OMD, PHD, UM |
| Omnicom Advertising | Troy Ruhanen | BBDO, McCann, TBWA, U.S. Advertising Collective |
| Omni & Flywheel Commerce | Duncan Painter | Omni Platform, Flywheel Commerce Network |
| Omnicom Precision Marketing | Luke Taylor | Credera, Critical Mass, RAPP |
| Omnicom Public Relations | Chris Foster | FleishmanHillard, Golin, Ketchum, Weber Shandwick |
| Omnicom Health | Dana Maiman | Healthcare Professional & Consumer, Medical Communications |
| Omnicom Branding | Mark O’Brien | Interbrand, Siegel+Gale, Wolff Olins |
| Omnicom Production | Sergio Lopez | Content Solutions, Production Management, Studios |
Omnicom also established enterprise-wide solutions to ensure client success: Jacki Kelley (Chief Client & Business Officer) and Andrea Lennon (Client Experience Officer) will lead the Client Success Leaders to provide holistic client solutions. George Manas, transitioning from OMD Worldwide, will lead the Global Growth Team focused on new business and integrated solutions.
Near-Term Milestones
The company noted positive feedback from initial client conversations and outlined several upcoming milestones:
- CES 2026 (January): The new Omnicom, along with the launch of the next generation of the Omni platform, will be unveiled at the Consumer Electronics Show.
- Year-End Earnings (February 2026): Results will include an update on integration progress and synergy expectations.
- Investor Day: Scheduled shortly after earnings, the company will update on its capital allocation strategy, including a potential increase in its share repurchase program.
Reflecting confidence in the company’s financial strength and synergy capture, the board has already increased its dividend to $0.80 per outstanding share of common stock, effective November 26, 2025.
