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Marketing Has a Confidence Paradox Problem: Incubeta

MartechView Editors -
A new Incubeta report finds 70% of marketing leaders believe their budgets are working — while 41% admit a portion isn't delivering. The gap is widening.
Featured Posts

Push Notifications Are Broken. Here Is What Comes After Them

Eleanor Hecks -
As mobile users grow numb to the buzz and the badge, smart brands are learning that the best message is one that meets people where they already are.
CX

Part 4: The Future of Marketing Isn’t Smarter Tools — It’s Smaller Human Teams

Khushbu Raval -
Experts predict 2026 marketing will be shaped by agentic AI, trust-driven strategies and human judgment, as AI replaces tasks, not talent.
Featured Posts

Part 3: Authority, Not Attention, Wins in 2026

Khushbu Raval -
If 2025 marked the end of AI as a differentiator, 2026 marks the end of the click as marketing’s organizing principle.
News

Omnicom and Interpublic Unite, Setting Leadership for a New Era

MartechView Editors -
Following its acquisition of Interpublic, Omnicom unveils its unified strategy and executive team, focusing on AI, identity, and connected commerce powered by the Omni platform.
Martech

Marketing Measurement Isn’t a Science — But It Can Be

Thomas Vladeck -
Marketing loves data but fears uncertainty. To earn its credibility, measurement must grow up—testing, validating, and embracing the science behind every spend.
Attribution

How Retailers Are Using AI in Marketing to Drive Store Visits and Offline Sales

Khushbu Raval -
Explore how AI-powered ads are turning digital shoppers into in-store buyers, boosting foot traffic, leads, and ROI for retailers in 2025.
News

Brand Strategist Ulli Appelbaum Reveals Science of Winning Brands

MartechView Editors -
New book reveals how brand associations drive growth with practical, evidence-based strategies to build stronger, memorable brands in today’s crowded market.
News

Tariffs Add $12.2B Monthly to U.S. Consumer Costs

MartechView Editors -
Omnisend survey finds Americans paying $47 more monthly after tariffs, with 66% noticing price hikes and shifting shopping habits.
News

esbconnect Launches Optivo to Retarget Anonymous Visitors

MartechView Editors -
Optivo uses esbconnect’s GDPR-compliant 17M UK email database to identify and retarget anonymous website visitors, boosting conversions without ads.
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