marketing attribution

A new Incubeta report finds 70% of marketing leaders believe their budgets are working — while 41% admit a portion isn't delivering. The gap is widening.

As mobile users grow numb to the buzz and the badge, smart brands are learning that the best message is one that meets people where they already are.

Experts predict 2026 marketing will be shaped by agentic AI, trust-driven strategies and human judgment, as AI replaces tasks, not talent.

If 2025 marked the end of AI as a differentiator, 2026 marks the end of the click as marketing’s organizing principle.

Following its acquisition of Interpublic, Omnicom unveils its unified strategy and executive team, focusing on AI, identity, and connected commerce powered by the Omni platform.

Marketing loves data but fears uncertainty. To earn its credibility, measurement must grow up—testing, validating, and embracing the science behind every spend.

Explore how AI-powered ads are turning digital shoppers into in-store buyers, boosting foot traffic, leads, and ROI for retailers in 2025.

New book reveals how brand associations drive growth with practical, evidence-based strategies to build stronger, memorable brands in today’s crowded market.

Omnisend survey finds Americans paying $47 more monthly after tariffs, with 66% noticing price hikes and shifting shopping habits.

Optivo uses esbconnect’s GDPR-compliant 17M UK email database to identify and retarget anonymous website visitors, boosting conversions without ads.