Omnisend and Triple Whale integrate email, SMS, and ad data into one view, giving ecommerce teams faster insights, clearer ROI, and smarter, AI-powered decisions.
Omnisend, a platform for email and text message marketing, and Triple Whale, an AI-powered intelligence platform for consumer brands, have announced a new partnership to integrate their services.
The integration incorporates Omnisend’s email and SMS performance metrics directly into the Triple Whale dashboard. This allows brands to view the performance of their messaging campaigns and automated flows alongside data from their paid advertisements, website traffic, and overall revenue—all within a single unified interface.
Streamlining Marketing Analytics
The primary objective of the partnership is to provide marketing teams, agencies, and business owners with a unified view of performance, simplifying decisions related to budget allocation and scaling successful strategies. By centralizing data, the companies aim to streamline weekly reporting and clarify the return on investment (ROI) for customer lifecycle planning.
“The integration eliminates the need to pull data from multiple tools, making it easy for brands to understand how their messages fit into their broader marketing strategy,” said Rytis Lauris, CEO of Omnisend.
AJ Orbach, Co-founder and CEO of Triple Whale, noted that the unified view helps e-commerce teams assess how their messaging campaigns drive growth across the entire customer journey, enabling faster and more confident decisions throughout the whole funnel.
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The integration provides brands with comprehensive metrics, including revenue, conversions, click-through rates, and average order value. The data updates hourly, allowing teams to react to performance shifts within the same day.
A key feature of the combined platform is the use of Triple Whale’s AI assistant, Moby, which processes natural-language questions from users (e.g., “Which campaigns had the highest ROI last month?”) and suggests opportunities for improving message delivery and targeting.
