Optimove names Shai Frank Senior Vice President to escalate growth in The Americas

Optimove names Shai Frank Senior Vice President to escalate growth in The Americas

The appointment is bolstered by Optimove’s significant growth, as the customer-led marketing platform expands its global footprint.

Optimove, the customer-led marketing platform, announced it has appointed Shai Frank as Senior Vice President of Product and General Manager of the Americas. With five years of tenure at Optimove and over eighteen years in product management, Frank brings a wealth of industry knowledge and a customer-centric approach that will further accelerate Optimove’s growth and reinforces its mission of prioritizing customers in marketing strategies. 

The appointment coincides with Optimove’s expanded global operations and strengthened support in the Americas. With significant company growth driven by pioneering product development initiatives, Optimove has established itself as the bellwether company, setting new industry standards in customer-led marketing.  

Optimove’s Founder & CEO, Pini Yakuel, stated, “Optimove’s growth over the past five years is a testament to our unwavering commitment to customer-led marketing. Shai Frank’s expertise and deep understanding of customer-led marketing make him the perfect candidate to lead this charge in the Americas. With his guidance, we are poised to continue delivering exceptional value to our customers.” 

Optimove’s customer-led marketing platform places the customer at the heart of marketing initiatives, surpassing traditional campaign- and product-centric approaches. By leveraging rich historical, real-time, and predictive customer data, AI-led multichannel journey orchestration, and statistically credible multitouch attribution, Optimove empowers brands to maximize customer lifetime value and foster long-term loyalty. 

Shai Frank, newly appointed Senior Vice President of Product and GM for the Americas, said, “I am humbled to be chosen to help drive Optimove’s expansion efforts in the Americas. Being able to deepen our relationship with clients is a crucial element to enhancing our offering. The prospect of meeting daily with leading B2C brands to understand their needs better and sharing how customer-led marketing can result in a 33% average uptick in customer lifetime value is extremely exciting.”