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Hightouch Cuts Out Middlemen With Direct DSP Integrations

MartechView Editors -
Hightouch now lets media networks onboard audiences directly to The Trade Desk and Yahoo DSP, bypassing secondary marketplace fees and roughly halving total costs.
People

MartechView 2025 Contributors: Shaping the Future of Marketing

Khushbu Raval -
Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.
People

Edition 3: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
Customer Data Platform (CDP)

The AI-Powered CDP: A New Era for Customer Data Management

Eleanor Hecks -
Unlock the power of AI-powered CDPs to unify data, predict customer needs, and deliver personalized, real-time marketing at scale.
Martech

Blurring Boundaries: Why Marketers Need Unified Profiles

Joshua Johnson -
Work and life overlap, making unified identity profiles essential. Learn how Ideal Person Profiles help marketers deliver smarter, cross-channel engagement.
People

Edition 2: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
People

Adam Greco on the Future of CDPs: AI, Data Activation, and the Composable Revolution

Khushbu Raval -
Adam Greco of Hightouch discusses AI's impact on CDPs, shifting from data collection to activation, and the rise of composable architectures for customer intelligence.
People

Is Your CDP a Dinosaur in a Composable World?

Khushbu Raval -
Lee Hammond explains why marketing’s future is composable, how to unify siloed data, and the frameworks CMOs need to drive real-time, privacy-first personalization.
Martech

Marketing Trends Shaping a Smarter Future

Khushbu Raval -
Discover how AI, responsible marketing, composable data, and co-creation redefine the marketing landscape for stronger growth and customer loyalty.
People

Edition 1: The Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
From GenAI and CDPs to creator economies and customer-centric CX, these 2025 tech leaders are decoding the future with clarity, creativity, and conviction.
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