Databricks' new agentic CDP unifies customer data, AI agents, and activation natively within the lakehouse, enabling 1:1 personalization at a billion scale.
A new GrowthLoop survey finds 77% of marketers say winning experiments fail at scale, and just 23% can reliably link marketing actions to business outcomes.
Hightouch now lets media networks onboard audiences directly to The Trade Desk and Yahoo DSP, bypassing secondary marketplace fees and roughly halving total costs.
Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.
Work and life overlap, making unified identity profiles essential. Learn how Ideal Person Profiles help marketers deliver smarter, cross-channel engagement.
Adam Greco of Hightouch discusses AI's impact on CDPs, shifting from data collection to activation, and the rise of composable architectures for customer intelligence.
