The report highlighted the role of AI in shaping comsumer’s shopping experiences, 81% of companies gave positive feedback in customizing shopping experiences to individual needs.
Optimove, a customer-led marketing platform, unveils findings from its report titled “Consumer Perspectives on AI-Driven Brand Marketing,” based on a survey of 305 U.S. citizens conducted in November 2023.
The report highlighted the role of AI in shaping consumer’s shopping experience. Results showed that 55% of the respondents expressed positive sentiments toward companies that utilize AI in their marketing strategies.
Besides that, 26% of the respondents described their feelings as “very positive,” underscoring the growing appreciation for AI’s role in customizing shopping experiences to individual needs.
AI-driven personalization had 51% percent of respondents noting it was an overall positive experience. Among this group, 27% found it “very positive” because it significantly enhanced their shopping experience. 63% of consumers claimed they can detect when AI is used in marketing campaigns, highlighting the need for transparent AI integration.
While the report highlighted positive sentiments, it also underscores the importance of addressing data privacy concerns, with 34% of respondents expressing this as a top concern.
