The new platform enables advertisers to reach Page Six readers directly, using easily accessible display and video ad placements.
Page Six announced the launch of Page Six Ad Manager, a self-serve advertising platform powered by DanAds.
This innovative tool serves as the gateway for advertisers and brands of all sizes to connect with Page Six’s audience of 25.4M engaged monthly visitors.
The new platform enables advertisers to reach Page Six readers directly, using easily accessible display and video ad placements. Geo and audience targeting capabilities make it simple for ad buyers to reach their desired audience. Page Six Ad Manager also allows advertisers to easily upload their display or video creative and check out via credit card – no need for time-consuming invoices. Campaigns can go live in just two business days. Advertisers can also make real-time campaign optimizations and view reporting for full control and visibility.
“Page Six Ad Manager gives advertisers a direct route to connect with our audience and manage every facet of their advertising spend,” said Amanda Gomez, SVP of Revenue Operations and Ad Technology at the New York Post, Page Six’s parent company. “It offers functionalities like direct access to ad slots across our display and video inventory and immediate visibility into campaign performance, which makes it ideal for new and established clients.”
“The collaboration between DanAds and Page Six opens up unparalleled opportunities for brands to reach their primary audience, thereby accelerating the expansion of local enterprises,” added Peo Persson, co-founder and CCO of DanAds. “This represents a major advancement in the field of local advertising. We are thrilled to be part of this innovative path forward.”
