Perfect Moment expands its reach with a new retail store in the heart of Manhattan, offering its iconic collection and a unique shopping experience.
Perfect Moment Ltd., a high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs, will open its first retail store in the famed SoHo shopping district of Manhattan, New York City.
Situated at the corner of one of SoHo’s picturesque cobblestone blocks at 42 Crosby Street, planning is underway for the store’s opening in October.
The opening will celebrate the brand’s AW24 womenswear collection, including its best-selling styles, such as its signature Aurora Ski Pant and Polar Flare Jacket, and several new iconic styles.
The store’s unique design will reflect the collection’s blend of forward-thinking style and timeless heritage. As a seasonal store, it will remain open throughout the upcoming winter ski and holiday shopping season from October through April.
After seeing record growth from its eCommerce initiatives over the past year, Perfect Moment’s move into brick-and-mortar retail marks another major step for the global brand.
The seasonal presence provides an opportunity to explore the potential for more permanent retail locations. The move is also supported by the brand’s success at several multi-brand high-end retailers and New York City’s status as one of the world’s top fashion capitals.
“Our SoHo store marks a pivotal transition for Perfect Moment, enabling us to engage directly with our New York community for the first time,” noted Perfect Moment’s co-founder and creative director, Jane Gottschalk.
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“The store will embody our commitment to innovation, blending our iconic heritage with forward-thinking style to create an experience that resonates with the local community. For the store opening in October, we will celebrate the vibrant energy of New York City as we bring our AW24 collection to life.”
Gottschalk describes the interior design for the new space as embodying the brand’s signature style of a seamless blend of fashion and function. Cool-toned metallic surfaces evoke a wintery feel, contrasting with a softer, translucent look.
The brand’s iconic bright red will also punctuate the design, with key furniture pieces curved and lacquered in a deep, burgundy shade – a key season color. The fitting rooms will enhance the shopping experience with large, AI-generated backdrops of a majestic alpine ski resort while capturing the vibrant spirit of Perfect Moment, which has become well-known worldwide.
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Throughout the season, the SoHo store will serve as a dynamic hub for brand engagement with several exclusive events and marketing campaigns. The initiatives will connect Perfect Moment with the local audience while enhancing the brand experience.
