The study examined dealership advertising performance when utilizing customer data from the AutoMiner customer data platform, and Meta’s Advantage+ Audiences.
PureCars, a customer data and marketing platform for automotive dealers, announced the results of an advertising study in collaboration with Meta. The study examined dealership advertising performance when utilizing customer data from the AutoMiner customer data platform, and Meta’s Advantage+ Audiences.
Aaron Sheeks, CEO of PureCars, said, “We’re thrilled with the impressive results of our study with Meta. The combination of The AutoMiner’s clean customer data, paired with Advantage+ Audiences, has produced exactly the type of results our customers are searching for when leveraging first-party data in advertising. This study is just one example of how dealers can instantly improve their advertising performance simply by using our clean, customer data.”
The study, conducted in November 2023, tested two unique campaign types, the first being Vehicle Acquisition ads. This study paired AutoMiner custom audiences with Meta’s Advantage+ Audience machine learning to determine if it would be more effective than a custom audience list alone. Meta’s machine learning attempts to prioritize the custom audience list first, but also uses it to extend the audience to others that may take the desired action.
